Open to opportunities

Kauvyashree AS

@kauvyashreeas

Marketing Manager specializing in integrated, performance, and digital marketing—driving ROI through GTM planning and lead generation.

India

Message

What I'm looking for

I want to own integrated marketing and GTM strategy where I can drive measurable lead growth and ROI using analytics, performance channels, and strong stakeholder/agency alignment—especially in real estate or FMCG environments with room to lead multi-brand rollouts.

I’m a Marketing Manager with 4.5 years of experience in real estate and FMCG across India and the UK markets, covering integrated marketing, digital and performance marketing, lead generation, and GTM planning. I manage ₹3Cr+ budgets for projects with ₹150Cr+ revenue potential, improving multi-channel campaign performance through brand positioning, stakeholder management, and marketing analytics.

Currently, I lead strategy and campaign rollout across 13 UK real estate brands at Nurtur Tech, owning end-to-end product launches and GTM strategy for 5 brands. I also optimize campaign opportunities using insights, AI automation, and marketing technology—boosting monthly lead generation by 20%. Previously, I owned marketing strategy for a 100-acre residential township with ₹150Cr+ revenue potential, delivered 9 integrated 360° campaigns for Casagrand, and led product launches and brand campaigns across India and UAE at Waycool Foods.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Nurtur Tech

May 2025 - Present (1 year 2 months)

Leads end-to-end campaign ideation, planning, content, and execution across 13 UK real estate brands, coordinating brand, digital, and content teams. Drives GTM strategy for 5 brands and uses insights/AI automation to boost monthly lead generation by 20%.

Integrated Marketing Product Launch Campaign Planning Content Development Cross functional Coordination Marketing Analytics ROI Optimization AI Automation Marketing Technology Google Ads Meta Ads Google Analytics Integrated Marketing Strategy Performance Marketing Lead Generation Campaign Execution AI Tools

Senior Manager, Business Marketing & Strategy

Anarock Property Consultants

Dec 2024 - Apr 2025 (4 months)

Owned marketing strategy for a 100-acre residential township, managing ~₹3Cr marketing investments across digital and offline channels. Built funnel plans targeting ~2,000 leads, 450 site visits, and 50 bookings per month, and developed inventory-linked demand projections for 470+ units.

Performance Marketing Lead Generation Marketing Strategy

Senior Manager, Business Marketing

Anarock Property Consultants

Dec 2024 - Apr 2025 (4 months)

Owned marketing strategy for a 100-acre residential township, managing multi-channel marketing investments and aligning marketing with sales and channel partners. Built funnel plans, demand projections, and campaign phasing to improve demand predictability and conversion planning.

Marketing Strategy Lead Generation Demand Forecasting Marketing Analytics Multi channel Marketing ROI Optimization Google Ads Meta Ads Google Analytics

Brand Manager

Casagrand Premier Builder Ltd.

Feb 2024 - Dec 2024 (10 months)

Delivered 9 integrated 360° campaigns across domestic and NRI markets spanning ATL, BTL, and digital channels. Spearheaded production of 4 television commercials, including a celebrity campaign featuring Sourav Ganguly, and secured premium media partnerships across 10+ platforms.

Brand Management Product Positioning Media Planning Agency Management Stakeholder Management Marketing Analytics Media Partnerships

Brand & Marketing Strategist

Waycool Foods

Sep 2021 - Jan 2024 (2 years 4 months)

Managed end-to-end marketing strategy for 2 FMCG brands across India and UAE. Led product launches and brand campaigns, and supported 5-year annual business planning with budget optimization achieving cost efficiencies of ₹1–2 lakh per pack.

Marketing Strategy Product Launch Strategic Market Entry Marketing Analytics ROI Optimization Integrated Marketing Strategy Performance Marketing Lead Generation