Looking for a job

Kaushik Ananthasubramaniam

@kaushikananthasubram

Message

I build culturally resonant brand campaigns that drive measurable consumer growth.

Canada

Message

What I'm looking for

I'm looking to lead culturally informed, data-driven brand and marketing work where I can build high-impact campaigns, guide cross-functional teams, and create measurable growth for consumer-facing brands.

At Boston Consulting Group, I advise Fortune 500 CMOs on brand strategy, consumer engagement, and transformation across Asia, Europe, and the Americas. I lead cross-functional teams and develop market-specific 360° campaigns that have contributed to 12%+ growth in consumer engagement.

I've led brand, social, influencer, and creative work for Ola Electric, Netflix India, Spotify, Disney Hotstar, Amazon Prime Video, PUMA, Fossil, PepsiCo, and more. My engineering foundation brings a data-informed approach to cultural insight, campaign measurement, community building, and brand decisions at scale.

Experience

Work history, roles, and key accomplishments

Current

Manager - Brand & Creative

Current

Boston Consulting Group

Dec 2022 - Present (3 years 9 months)

Advises Fortune 500 CMOs on brand strategy and consumer engagement across global markets, leading cross-functional teams of 6-10 members. Developed market-specific brand strategies and 360° campaigns that contributed to 12%+ growth in consumer engagement metrics.

Brand Strategy Consumer Engagement Digital Transformation Social Media Strategy Cross functional Leadership Campaign Management