KPKaty Pena
@katypena
Data analyst delivering actionable insights from marketing, product and customer data to drive business outcomes.
IrelandWhat I'm looking for
I am a data analyst with 4+ years transforming business, marketing and customer data into clear, actionable insights for B2B and B2C teams. I specialise in user behaviour, performance and revenue analysis, building dashboards, recurring reports and ad-hoc analyses to support Product, Marketing, Revenue and Customer Experience stakeholders.
I have hands-on experience with Tableau, Google Analytics (GA4), CRM analytics and advanced Google Sheets, and I apply strong data accuracy, validation and governance practices (GDPR-aware) to ensure reliable outcomes. At Rock Content I partnered cross-functionally to reduce live customer support demand by 27% and delivered performance reporting for 30+ client accounts.
I am currently completing a Higher Diploma in Data Analytics (NFQ Level 8) to strengthen my SQL, Python, statistics and BI skills and am eager to contribute data-driven recommendations in fast-paced, cross-functional environments.
Experience
Work history, roles, and key accomplishments
Business Data Analyst
Rock Content
Jun 2019 - Mar 2023 (3 years 9 months)
Analysed large marketing, CRM and web analytics datasets to identify trends and performance gaps, built dashboards and recurring reports for 30+ client accounts, and reduced live support demand by 27% through data-led process optimisation.
Education
Degrees, certifications, and relevant coursework
City Colleges Dublin
Higher Diploma in Data Analytics, Data Analytics
Enrolled in a Higher Diploma in Data Analytics (NFQ Level 8) covering SQL, Python, statistics, BI tools, and data governance; expected completion in September 2025.
Pontifical Catholic University of Minas Gerais
Bachelor's Degree, Literature and Language
2015 - 2019
Completed a Bachelor's degree in Literature and Language with coursework focused on language studies and literary analysis from 2015 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
IrelandAuthorized to work in
Salary expectations
Job categories
Interested in hiring Katy?
You can contact Katy and 90k+ other talented remote workers on Himalayas.
Message KatyFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
