Katrina Yupangco

Led a huge campaign for an NBA legend in the first month of tenure, overseeing both shoots and event that generated 300M impressions. Executed multi-platform content and event campaigns including podcasts, international events, live shows, and cross-border shoots; driving 265M impressions in one quarter.

Produced 3 TVCs, 4 live episodic shows, 4 podcasts, and multiple brand activations within one year, delivering high volume output on time and at scale. Drove measurable impact: podcasts generated 200M impressions in 3 months and reached #1 on Spotify; live shows delivered ₱15–30M in revenue per conference.

Led the agency's Production arm as a member of the Management Committee (MANCOM). Exceeded first quarter targets by almost 50% within months in the new role, accelerating growth and business momentum.

Optimized production workflows, improving efficiency and output quality across projects. Led live video streaming campaigns during quarantine, enabling brands to maintain audience engagement despite restrictions.

Expanded the client base across the ASEAN region within the first month of tenure. Launched and scaled 2 social media platforms within 1 month, driving immediate brand growth.

Drove a 15% revenue increase by delivering high value production and client growth. Led and negotiated the company's largest TVC production, managing end to end execution.

Supported an 85% client retention rate through strong account servicing. Secured and managed retainer clients to sustain recurring business.

Proactively took on managerial responsibilities to support daily operations and team leadership. Mentored team members, contributing to stronger individual and team performance.

Bachelor of Arts major in Consular and Diplomatic Affairs from De La Salle - College of St. Benilde, completed in 2010.