Looking for a job

Cara Paguio

@carapaguio

Message

I lead brand and creative teams that scale consumer and tech brands.

Philippines

Message

What I'm looking for

I'm looking to lead brand and performance creative for consumer or tech businesses, building strong teams, scalable production processes, and high-performing creative across channels.

I've led creative vision, production, and performance testing for Guppy, Canva, Ruby Labs, and The Shoreditch Food Inc. At Guppy, I helped scale a national DTC brand to ₱23.5M in sales and 160% revenue growth while owning its visual identity and creative quality across channels.

At Canva, I directed global photo and video production across 5,000+ assets, establishing briefs, workflows, and vendor processes that improved speed and output. I build multidisciplinary teams, turn brand strategy into scalable creative, and use testing across hooks, angles, and formats to improve performance.

Experience

Work history, roles, and key accomplishments

Creative Producer

Ruby Labs

May 2026 - Aug 2026 (3 months)

Led ideation of conversion-focused ad creative and directed a team of designers to produce AI-generated video ads for paid social. Ran A/B tests on hooks, angles, and formats; partnered with UA managers on CTR/CTA to optimize creative for performance.

Creative Direction Video Production A B Testing Performance Marketing Paid Social Team Leadership CTR Optimization