Open to opportunities

Kat Kuo

@katkuo

Message

Creative and art director specializing in cross-cultural luxury, fashion, and automotive campaigns.

China

Message

What I'm looking for

I seek roles leading creative strategy and art direction in cross-cultural, design-driven teams, with opportunities to manage end-to-end production and mentor creatives.

I am a Creative and Art Director with 5+ years leading integrated creative strategy, art direction, and visual storytelling across Asia and the U.S.

I have led concept-driven campaigns for luxury, fashion, beauty, and automotive clients, managing multicultural teams and external production partners to deliver work across digital, print, and experiential platforms.

My hands-on experience includes directing shoots, handling casting and location scouting, producing multimedia assets, and presenting creative strategies to clients and stakeholders.

I am proficient in Adobe Creative Suite, Capture One, and Cinema 4D, and I bring a cross-cultural perspective that blends Western aesthetics with Chinese market insight to create culturally resonant campaigns.

Experience

Work history, roles, and key accomplishments

Current

Group Head

Current

BBDO

Oct 2024 - Present (1 year 3 months)

Lead creative vision and quality control for automotive and lifestyle brand campaigns, guiding concept development and execution across design, copy, and motion teams while mentoring junior creatives.

Creative Direction Art Direction Campaign Strategy Team Leadership

Art Director

Ogilvy

Apr 2024 - Aug 2024 (4 months)

Developed and executed creative concepts for global clients to boost brand visibility and engagement, collaborating with copywriters and cross-functional teams to deliver on strategic goals on time and on budget.

Art Direction Visual Storytelling Campaign Execution Cross Functional Collaboration Trend Research Project Management Budget Management

Art Director

Song He Tang Advertising Co.

Feb 2023 - Mar 2024 (1 year 1 month)

Led 360° content production including social, animation, and editorial; managed external production partners and directed shoots to deliver multimedia assets for major lifestyle campaigns.

360° Production Content Strategy Casting Vendor Management

Art Director

Artre Record Label

Apr 2021 - Apr 2023 (2 years)

Curated creative direction and managed visual assets for music artists, supervising branding, album design, and MV production while partnering with agencies and talent for cross-media content.

Brand Identity Album Design

Beauty Department Producer

MA+ Group

Feb 2022 - May 2022 (3 months)

Produced and coordinated beauty campaigns for luxury clients (Sephora, Nike, ZARA), managed sponsorships and backstage logistics for major events like Met Gala and NYFW, and led cross-platform content strategy.

Production Coordination Content Strategy

Art Director

Bureau 213

Apr 2021 - Nov 2021 (7 months)

Co-developed brand visual direction and managed end-to-end e-commerce visual production, directing on-model photography and leading a team to create cohesive, high-impact visual content.

Team Leadership On Model Direction Brand Guidelines Production Management