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@chenyan
Senior visual designer with expertise in brand strategy and execution.
ChinaI am a seasoned visual designer with a strong background in brand strategy and execution, having worked with Fortune 500 clients such as Budweiser and Nescafé. My experience spans from developing design direction to overseeing art direction for photography and production, ensuring brand consistency across digital and packaging platforms.
Throughout my career, I have led cross-functional teams to align projects with strategic objectives, creating cohesive visual identity systems and packaging frameworks. My work has driven consumer engagement and recognition, and I take pride in my ability to collaborate effectively with in-house teams to develop unique marketing strategies that resonate with target audiences.
With an MFA in Graphic Design from Boston University and extensive experience in various design roles, I am passionate about creating impactful designs that elevate brand experiences. I am always eager to explore new challenges and contribute to innovative projects that push the boundaries of design.
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Work history, roles, and key accomplishments
Jones Knowles Ritchie
Jan 2021 - Jun 2024 (3 years 5 months)
Developed design direction from concept to execution for re-branding Fortune 500 clients (e.g., Budweiser, Nescafé, ensuring strategic brand consistency across digital and packaging platforms.
Led cross-functional teams, aligned projects with strategic objectives, and created brand positioning, visual identity systems, and packaging frameworks for cohesive product lines.
OffWhite Co.
Jul 2019 - Jul 2020 (1 year)
Collaborated with in-house teams to develop unique marketing strategies for notable clients such as Nightfoods, Chobani, and Maple Hills.
Engaged in the end-to-end creative process, including brand naming, brand positioning, logo identity, packaging design, website content creation, and social media post that aligned with brand identities.
Mango Publishing
May 2018 - Aug 2018 (3 months)
Designed high-impact book covers, interior layouts, and social media graphics aligned with content and marketing goals; Conceptualized and edited promotional videos to spotlight new book releases, driving per-order interest and sales growth.
Yamibuy
Oct 2016 - Oct 2017 (1 year)
Collaborated closely with marketing and product teams to design user-friendly event web interfaces and create illustrations for print materials, enhancing brand engagement.
Degrees, certifications, and relevant coursework
BUMaster of Fine Arts, Graphic Design
2017 - 2019
Grade: 4.0
UMBachelor of Arts, Graphic Design
2015 - 2016
Bachelor of Arts, Visual Communication Design
2012 - 2016
Software and tools used professionally
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