Open to opportunities

Katherine Wooler

@katherinewooler

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Creative beauty and brand specialist driving experiential campaigns, product development, and social media growth.

United Kingdom

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What I'm looking for

I seek a collaborative brand or product role where I can lead experiential campaigns, grow retail partnerships, manage NPD timelines, and scale digital engagement.

I am a creative beauty and brand specialist with hands-on experience in product development, experiential rebrands, and social media strategy for retail partners like Selfridges and Urban Outfitters. I have driven influencer-led launches, improved sample management timelines, and executed targeted email and digital campaigns using Shopify and HubSpot.

My background blends cosmetic branding, makeup artistry, and fashion production, with formal training (MA Distinction) and practical roles across product development, social media, and creative production. I prioritize strategic storytelling, collaboration with agencies and influencers, and delivering measurable growth under tight deadlines.

Experience

Work history, roles, and key accomplishments

Product Development Assistant

Aaron Terence Hughes Fine Fragrance Ltd

Proposed and delivered a fragrance rebrand with immersive scent-themed spaces and supported production of the world’s first COSMOS-certified fragrance, improving sustainable product development and launch readiness.

Product Development Brand Strategy Sustainability Project Coordination

Product Development Intern

Undisclosed Beauty Brands

Oversaw end-to-end sample management with manufacturers to maintain NPD timelines, supported influencer-led campaign shoots, and improved sample feedback turnaround to aid launch schedules.

End To End Sample Management NPD Vendor Management Remote Collaboration

Social Media Assistant

Selfridges & Urban Outfitters (projects)

Managed social content calendar, scheduled and monitored campaigns via HubSpot and Excel, and executed influencer activations that increased engagement and supported successful retail partnership launches.

Social Media Management HubSpot Community Engagement

Education

Degrees, certifications, and relevant coursework

City, University of London

Master of Arts, Cosmetic Branding & Promotion

2021 - 2023

Grade: Distinction

Activities and societies: Developed semiotic analysis expertise, drafted contracts, liaised with agencies, and executed targeted Shopify email campaigns.

Completed a Master's in Cosmetic Branding & Promotion with a focus on strategic brand development and sustainable product initiatives, including a final project incorporating 3D printing for an innovative beauty solution.

University of Salford

Foundation Degree (FdA), Fashion

2018 - 2020

Grade: Distinction

Activities and societies: Led an event with Boss Model shows, worked backstage on catwalk shows, and contributed to campaign imagery and website assets.

Completed a Foundation Degree (FdA) in Fashion with practical experience in professional makeup, event leadership, and product development supporting brand campaigns.