Kashmala Jabbar
@kashmalajabbar
ROI-driven digital marketing specialist focused on profitable Meta, Google, and TikTok growth for sales and leads.
PakistanWhat I'm looking for
I’m a ROI-driven Digital Marketing Specialist with an MBA in Finance and 4+ years of data-management experience. I run profitable Meta, Google, and TikTok ad campaigns that increase sales and leads, while pairing performance with careful budget management and ROI analysis.
In recent work, I increased international B2B leads by 25% and reduced CAC by 15% using daily data analysis, A/B testing, and audience refinement. I also improved Shopify sales and retention by 12% by fixing conversion funnel friction points and optimizing website copy, and grew organic social reach by 40% through data-driven content planning and SEO keyword work.
Experience
Work history, roles, and key accomplishments
Primary School Teacher & Digital Coordinator
KPESE Department
Aug 2017 - Present (8 years 11 months)
Improved student performance tracking by 20% by designing structured digital evaluation templates and progress spreadsheets. Maintained operational plan compliance and improved stakeholder communication via weekly email marketing updates and remote reporting pipelines.
Digital Marketing & Social Media Manager
ALI BABA Global Shipping
Jan 2025 - Feb 2026 (1 year 1 month)
Generated a 25% increase in international B2B leads by running targeted paid campaigns across Meta, Google, and TikTok. Reduced CAC by 15%, improved Shopify sales and user retention by 12%, and increased organic social community reach by 40%.
Union Council Polio Officer
World Health Organization (WHO)
Mar 2016 - Jan 2017 (10 months)
Secured 100% target area coverage by analyzing field maps and deploying backup teams to missed households. Resolved community complaints by organizing direct alignment meetings with local leaders and elders.
Bookkeeping Assistant
Fahad & Company
Mar 2012 - Feb 2016 (3 years 11 months)
Maintained zero-ledger discrepancy across multi-currency accounts by performing daily bank sheet reconciliations using QuickBooks. Optimized monthly cash flow by 15% through automated invoice tracking and structured expense classification.
Education
Degrees, certifications, and relevant coursework
IDM Pakistan
Advanced Digital Marketing Certification, Digital Marketing
Completed an Advanced Digital Marketing certification with IDM Pakistan.
University of Peshawar
Master of Business Administration (MBA), Finance
Earned a Master of Business Administration (MBA) in Finance from the University of Peshawar.
University of Peshawar
Bachelor of Arts (BA), Arts
Earned a Bachelor of Arts (BA) from the University of Peshawar.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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