At HOS Officials, I manage social media and paid marketing across Instagram, Facebook, LinkedIn, and YouTube. I plan content calendars and run Meta campaigns for awareness, lead generation, and conversions.
I test creatives, ad copy, calls to action, and audiences, then use campaign metrics to guide optimisation. Iterative testing helped achieve below-benchmark CPL on Meta lead-generation campaigns.
At UPS Logistics Pvt. Ltd., I supported billing and invoice operations by researching discrepancies and processing adjustments. I also managed client requirement cases and coordinated with internal teams and vendors to support invoice resolution.
With the Advanced Research & Analytics Team, I prepared operational reports and dashboards and analysed data for business requirements. I also supported business planning, sprint activities, and onboarding of new team members.
