Karthikraja S

Created a peer-to-peer rental app for clothing and ornaments to tackle seasonal wardrobe waste, identifying target users and highlighting trust and verification as core risks.

Founded a judgment-free, pay-per-hour listening service testing empathy-led product-market fit and monetization of a soft-skill service.

Identified ₹27/kg middleman margin in agricultural supply chains and mapped pain points across four stakeholder groups. Rejected an unprofitable retail-delivery model after unit-economics analysis, designing an auction-based B2B-contract model on hub-and-spoke logistics, cutting delivery cost by ~80%.

Final-year B.E (CS & Design) student with a Business Analyst's approach, validating ideas with unit economics. Led a flagship project that pivoted from an eliminate-the-middleman pitch to a fair-commission model after realizing the original pitch was itself a middleman.

Developed ultrasonic dual-sensor placement in municipal bins to flag fill-level on a live map for route optimization, prototyped with Raspberry Pi.

Built a 10-metric competitive framework to explain Sting's growth from 0% to ~90% market share in five years. Quantified RedBull's share collapsing from 70% to 7%, isolating causes beyond product quality.

Sourced five years of RoC filings and subsidiary reports to analyze why Meesho captured ~30% of India's e-commerce market. Diagnosed 0% commission and a 7-day payment cycle as root causes behind 10.1M active sellers and ₹8,500+ crore revenue by FY24.

Grade: CGPA: 8.34

Pursuing a Bachelor of Engineering in Computer Science and Design, expected to graduate in March 2027.