Sanyukta Basak

Built demand forecasting models that lifted GTM planning accuracy by 20-25% across three engagements and helped clients sequence market entry. Ran end-to-end primary research (CATI/CAWI and IDI) for FMCG and CPG clients across 6+ MENA markets, from questionnaire design to survey analysis and recommendations.

Led and mentored a pod of 6 business analysts across concurrent evaluation workstreams, owning quality standards and delivery for two enterprise clients (Anthropic and Amazon), and acted as the final quality checkpoint before delivery. Designed multi-dimensional scoring rubrics and adversarial test protocols that surfaced inconsistencies and hallucinations at scale.

Cut client reporting turnaround by about 30% by building Power BI dashboards on primary survey data. Cut rework by 20% by introducing QA protocols for a team of 4 researchers.

Designed and ran CATI/CAWI studies (n=200 to 1,000) with IDI, from questionnaire design to survey analysis and client recommendations. Identified consumer preference drivers and opportunity signals in digital commerce and logistics using correlation and regression.

Led research on climate risk, waste management and ESG investment trends across 3 sectors. Designed sustainability evaluation frameworks that clients adopted in project planning.

Led 5+ research projects across 8 textile manufacturing clusters, using 100+ question surveys (n=200+) and IDI with industry stakeholders. Analysed material preference, pricing sensitivity and demand using regression in Advanced Excel.

Delivered dashboards and executive briefs that guided product and pricing strategy for 10+ clients over two years. Managed B2B CATI/CAWI studies for international clients and coached junior researchers.

Ran SAP-based post-sales analytics and reporting, and streamlined fault-data workflows to cut field service response time.

Mapped the Indian textile value chain through secondary research, with every finding tied to a cited source. Benchmarked the industry against leading global producers on policy, cost, technology and market access, and ran a SWOT.

Delivered market research assignments for clients, from survey questionnaire design to analysis of survey data and recommendations.

Master's in Fashion Management with a focus on consumer behaviour, supply chain, and trade economics.

B.Tech in Textile Technology from Kurukshetra University.

Completed a certification in Product Management.

Completed a certification in Fundamentals of Digital Marketing.

Completed a certification in Introduction to ESG.

Completed a certification in Boolean Search Foundations.

Completed a certification in UX Research.

Completed a certification in Circular Economy.