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@nayakmehul
Digital Marketing Expert focused on SEO and SEM strategies.
With over 13 years of experience in digital marketing, I specialize in SEO and SEM, driving brand awareness and enhancing online visibility for various organizations. My expertise lies in creating, optimizing, and implementing strategies that achieve strategic KPIs, alongside managing PPC campaigns for lead generation and online sales.
In my recent role as an SEO Marketer at EMOTIV, I managed the company website, developed optimization strategies, and executed successful PPC campaigns. My previous experience includes a senior SEO position at Softweb Solutions, where I oversaw website management, content planning, and marketing automation tools. I am adept at using various SEO tools and marketing platforms to improve website performance and drive traffic.
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Work history, roles, and key accomplishments
EMOTIV
Mar 2022 - Apr 2024 (2 years 1 month)
Managed the company website and developed SEO strategies to enhance online visibility. Oversaw PPC campaigns, optimized ads for lead generation, and utilized marketing automation tools like HubSpot for email marketing and landing page creation.
Softweb Solutions Inc, An Avnet Company
Jan 2013 - Mar 2022 (9 years 2 months)
Led SEO initiatives for the company website, managed PPC campaigns, and created content strategies. Utilized Salesforce Pardot for marketing automation and reporting, and conducted link building activities to improve service visibility.
Reload Media
Apr 2012 - Nov 2012 (7 months)
Conducted website audits and developed content marketing strategies for Australian clients. Managed off-page promotion activities and utilized tools like SEMrush for competitor analysis and backlink audits.
Flexi Solutions Pvt. LTD
Jan 2011 - Apr 2012 (1 year 3 months)
Focused on SEO strategies and implementation, including on-page and off-page optimization. Worked on keyword research and website performance analysis to enhance search engine rankings.
Degrees, certifications, and relevant coursework
Bachelor of Legislative Law, Law
2018 - 2020
Pursued a Bachelor of Legislative Law, gaining insights into legal principles, laws, and the judicial system.
Post-Graduation Diploma, Computer Science
2005 - 2007
Completed a Post-Graduation Diploma in Computer Science & Application, focusing on various aspects of computer science and its applications in real-world scenarios.
Bachelor of Commerce, Commerce
2003 - 2006
Earned a Bachelor of Commerce degree, which provided a strong foundation in business principles, accounting, and finance.
Software and tools used professionally
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