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Nayak Mehul

@nayakmehul

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Digital Marketing Expert focused on SEO and SEM strategies.

India

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What I'm looking for

I seek a dynamic role in digital marketing that fosters growth and innovation.

With over 13 years of experience in digital marketing, I specialize in SEO and SEM, driving brand awareness and enhancing online visibility for various organizations. My expertise lies in creating, optimizing, and implementing strategies that achieve strategic KPIs, alongside managing PPC campaigns for lead generation and online sales.

In my recent role as an SEO Marketer at EMOTIV, I managed the company website, developed optimization strategies, and executed successful PPC campaigns. My previous experience includes a senior SEO position at Softweb Solutions, where I oversaw website management, content planning, and marketing automation tools. I am adept at using various SEO tools and marketing platforms to improve website performance and drive traffic.

Experience

Work history, roles, and key accomplishments

SEO Marketer

EMOTIV

Mar 2022 - Apr 2024 (2 years 1 month)

Managed the company website and developed SEO strategies to enhance online visibility. Oversaw PPC campaigns, optimized ads for lead generation, and utilized marketing automation tools like HubSpot for email marketing and landing page creation.

SEO HubSpot Google Ads Content Planning GTM Data Studio Keyword Research CRO

Sr. SEO

Softweb Solutions Inc, An Avnet Company

Jan 2013 - Mar 2022 (9 years 2 months)

Led SEO initiatives for the company website, managed PPC campaigns, and created content strategies. Utilized Salesforce Pardot for marketing automation and reporting, and conducted link building activities to improve service visibility.

SEO Pardot Content Strategy Google Data Studio Link Building GTM GA Tracking

SEO Consultant

Reload Media

Apr 2012 - Nov 2012 (7 months)

Conducted website audits and developed content marketing strategies for Australian clients. Managed off-page promotion activities and utilized tools like SEMrush for competitor analysis and backlink audits.

Content Auditing Content Marketing Off Page SEO SEMrush Competitor Analysis

SEO Engineer

Flexi Solutions Pvt. LTD

Jan 2011 - Apr 2012 (1 year 3 months)

Focused on SEO strategies and implementation, including on-page and off-page optimization. Worked on keyword research and website performance analysis to enhance search engine rankings.

SEO On Page Optimization Off Page Optimization Keyword Research Website Analysis Traffic Reporting Conversion Rate Optimization

Education

Degrees, certifications, and relevant coursework

Gujarat University

Bachelor of Legislative Law, Law

2018 - 2020

Pursued a Bachelor of Legislative Law, gaining insights into legal principles, laws, and the judicial system.

S.V Campus

Post-Graduation Diploma, Computer Science

2005 - 2007

Completed a Post-Graduation Diploma in Computer Science & Application, focusing on various aspects of computer science and its applications in real-world scenarios.