Looking for a job

Karl Raafat

@karlraafat

Karl Raafat Ibrahim graduated from the AUC with highest honors is currently a high-performing Consumer Insights & Marketing Strategy Specialist.

Egypt

Message

What I'm looking for

I’m looking for a role where I can lead brand strategy, consumer research, translate findings into marketing and activations, and collaborate cross-functionally with clear stakeholder communication and real impact on innovation and growth.

I build consumer insights that turn into decisions. With a Bachelor of Business Marketing (Minor Psychology) from The American University in Cairo, I bring both analytical rigor and a strong understanding of human behavior to every project.

As a Senior Research Executive, Consumer Research at Awe Research, I lead consumer insights and marketing strategy projects across MEA for clients including Unilever, Nestlé, CIB, NBK, Ebank, Uber, Philip Morris, Almarai, and Hyundai. I deliver 8+ strategic reports, present recommendations to local and international stakeholders, and manage a junior team member while coordinating cross-functional delivery and client relationships.

I also own the operational side of research at scale—leading onboarding across 15+ projects with proposals, costing, CRM (Odoo), discussion guides, and project planning. Previously, as a Research Executive, I generated insights by moderating 25+ focus groups and in-depth interviews with multicultural audiences across Egypt, and delivered 5 strategic reports plus a customer segmentation study.

Beyond research, I’ve strengthened my marketing execution foundation through my Marketing Specialist experience at Commercial International Bank (CIB), where I developed campaign presentation materials, designed branding concepts for CIB’s 50 Anniversary, rotated through Product Marketing, Brand Strategy, Digital Marketing, and Market Research, and managed bilingual website SEO. I’m energized by fast collaboration, clear storytelling, and projects where insights directly improve brands, products, and innovation.

Experience

Work history, roles, and key accomplishments

Current

Senior Research Executive

Current

Awe Research

Oct 2025 - Present (10 months)

Led consumer insights and marketing strategy projects across MEA clients, delivering strategic reports and actionable brand/product recommendations. Managed junior support and coordinated proposals, costing, CRM workflows (Odoo), and project delivery.

Consumer Insights Marketing Strategy Strategy Reporting Client Management Team Management Proposals Costing Odoo Project Planning Focus Groups In Depth Interviews

Research Executive

Awe Research

Jul 2024 - Sep 2025 (1 year 2 months)

Generated consumer insights by moderating focus groups and in-depth interviews with multicultural audiences in Egypt. Produced strategic reports and a customer segmentation study and managed costing, operations, and CRM (Odoo) across client engagements.

Consumer Insights Focus Groups In Depth Interviews Customer Segmentation Market Analysis Costing Operations Odoo

Business Development Manager

Ministry of Public Business, Investment & Restructuring Unit

Jun 2022 - Jul 2022 (1 month)

Evaluated the Egyptian privatization program and OECD corporate governance guidelines, identifying compliance gaps. Researched global EV markets and investments to support EV business development.

Corporate Governance Research OECD Guidelines EV Market Research Investment Research Business Development Support

Social Media Specialist

School of Business office Communications & Marketing

Jan 2022 - Jun 2022 (5 months)

Created digital content and delivered live coverage for 10+ university events across Instagram, Facebook, X, and YouTube. Analyzed competitor social media performance to identify engagement opportunities.

Social Media Content Creation Live Event Coverage Instagram Facebook YouTube

Marketing Specialist

Commercial International Bank (CIB)

Developed and delivered marketing campaign presentations for newly launched products and created branding concepts for CIB’s 50th anniversary. Rotated through product marketing, brand strategy, digital marketing, and market research, including bilingual website SEO management.

Marketing Campaigns And Presentations Product Marketing Brand Strategy Digital Marketing Market Research Digital Visibility