Karla Morales
@karlamorales
Marketing and social media coordinator focused on community-driven campaigns, event promotion, and data-informed communication.
What I'm looking for
I am a recent graduate of Wake Forest University as a marketing and communications-focused student studying Economics, with experience building outreach that connects people to meaningful programs.
At ZSR Library, I serve as a key point of contact for faculty, staff, and student patrons and used the Voyager integrated library system to check in and out materials for an academic library of 1.9 million volumes.
In marketing internships, I managed social media platforms, created engaging posts, and helped organize cultural and wellness events tailored to community needs. I also designed brand and event advertising emails to drive engagement and collaborated on charity events to support reading and writing classes for Haitian and Hispanic immigrants.
As Social Media Manager for Sexual Health Ambassadors Group and Marketing Co-Leader for Her Campus, I lead strategy and brand identity, deliver presentations, and organize events with up to 1,200 attendees—handling venue, speaker coordination, supply procurement, and execution within budget. I bring hands-on expertise across social media strategy, email marketing, direct mail campaigns, and tools like Microsoft and Google Workspace.
Experience
Work history, roles, and key accomplishments
Student Assistant
ZSR Library
Aug 2023 - Apr 2026 (2 years 8 months)
Served as a key point of contact for faculty, staff, and student patrons while supporting navigation of library resources. Used the Voyager integrated library system to check in/out materials and shelved items with accuracy in a 1.9M-volume academic library.
Student Assistant
Wake Forest University
Sep 2023 - Present (2 years 10 months)
Served as a key contact for faculty, staff, and students, assisting patrons with library resources. Used Voyager to check in/out materials and accurately shelved items in an academic library with 1.9 million volumes.
Marketing Intern
Deshi Senior Center
Jun 2025 - Aug 2025 (2 months)
Assisted with social media management by creating posts to increase visibility within the Queens Bangladeshi-American community. Helped organize and market cultural and wellness events and supported communications by maintaining contact lists and distributing newsletters.
Marketing Intern
Life Of Hope
Oct 2021 - Jun 2022 (8 months)
Designed brand and event advertising emails to drive engagement and promote reading and writing classes for Haitian and Hispanic immigrants. Collaborated with a team of 5 to plan and market charity events, including Thanksgiving Turkey Drives.
Human Resources & Marketing Intern
Ridgewood Savings Bank
Sep 2018 - Jun 2020 (1 year 9 months)
Executed targeted direct mail campaigns by sending customized advertisements to 200 clients. Built and maintained a Google Sheet to manage processed bank statement inventory for 1,000 clients.
Education
Degrees, certifications, and relevant coursework
Wake Forest University
Bachelor of Arts, Economics
2022 - 2026
Grade: 3.194
Activities and societies: Her Campus, Sexual Health Advising Club, Women in Economics, Marketing and Advertising Club
Bachelor of Arts in Economics with a minor in Spanish at Wake Forest University.
Universitat Autònoma de Barcelona
Program, Business and Global Studies
2025 - 2025
Business and Global Studies Program at Universitat Autònoma de Barcelona (January to April 2025).
Universitat Autònoma de Barcelona
Business and Global Studies Program, Business
2025 -
Completed the Business and Global Studies Program at Universitat Autònoma de Barcelona from January to April 2025.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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