Open to opportunities

Sofia Caicedo

@sofiacaicedo

Message

Creative Email Marketing Strategist & Graphic Designer focused on impactful campaigns.

Zimbabwe

Message

What I'm looking for

I seek a role that allows me to blend creativity with data-driven strategies, fostering brand connections.

I am a creative and data-driven Email Marketing Strategist and Graphic Designer with a passion for building meaningful connections between brands and their audiences. With over a year of experience, I specialize in crafting high-impact email campaigns that blend persuasive messaging with eye-catching design. My work sits at the intersection of marketing and visual storytelling, where I design conversion-focused visuals using Adobe Creative Suite.

My educational background includes a degree in Graphic Design from Universidad Jorge Tadeo Lozano and a digital marketing course from Hudson County Community College. I have gained practical skills in both digital and print media, focusing on areas such as SEO, email campaign strategy, and performance tracking. I am adept at using industry-standard tools like Adobe Creative Suite and Figma to create compelling visual identities and marketing materials.

Experience

Work history, roles, and key accomplishments

Current

Graphic Designer

Current

Freelance

Jan 2020 - Present (5 years 5 months)

Worked with various clients to create visual assets including branding, social media content, marketing materials, and web graphics. Developed expertise in layout design, typography, branding, and user-centered design.

Branding Marketing Design Graphics Adobe Creative Suite Figma Canva

Current

Graphic Designer

Current

Freelance

Jan 2020 - Present (5 years 5 months)

Branding Marketing Design Graphics Adobe Creative Suite Figma Canva Visual Storytelling Client Management

Art Director Assistant

Confidential Company

Jan 2020 - Present (5 years 5 months)

Supported with design research, mood boards, layout preparation, and creative coordination to ensure cohesive visual storytelling. Gained practical skills in campaign planning, audience targeting, and performance tracking.

Design Research Coordination Visual Storytelling Campaign Planning Performance Tracking Adobe Photoshop Adobe Illustrator

Art Director Assistant

Confidential

Jan 2020 - Present (5 years 5 months)

Supported with design research, mood boards, layout preparation, and creative coordination to ensure cohesive visual storytelling. Assisted in the development of visual identity systems and presentation designs.

Design Research Layout Design Coordination Visual Storytelling Adobe Creative Suite

Education

Degrees, certifications, and relevant coursework

Universidad Jorge Tadeo Lozano

Degree in Graphic Design, Graphic Design

Studied the principles of visual communication, design theory, and creative problem-solving with a focus on both digital and print media. Developed expertise in layout design, typography, branding, and user-centered design, while mastering industry-standard tools such as Adobe Creative Suite and Figma.

Hudson County Community College

Course, Digital Marketing

Studied key areas of digital marketing including SEO, SEM, social media marketing, email marketing, content strategy, and analytics. Gained practical skills in campaign planning, audience targeting, and performance tracking. The course emphasized data-driven strategy, conversion optimization, and integrated digital marketing techniques across multiple channels.