Karina Muravjova

I’m an Executive Assistant with 8+ years’ experience supporting founders and senior leaders in fast-growing, entrepreneurial businesses. My background spans executive support, operations and finance, and I’m at my best when acting as a trusted right hand — bringing structure to busy environments, anticipating what needs to happen next and taking ownership without needing to be micromanaged.

At SharpEnd/IO.TT, I joined when the business was a five-person startup and grew with it to a team of 45+. I supported the Founder & CEO through significant international growth and two investment rounds, managing a complex diary, frequent global travel across the US, Europe, India and the Middle East, meetings, expenses, priorities and day-to-day executive support. As the company grew, so did my remit, progressing from Office Manager/CEO Assistant into Finance Manager while continuing to work closely with senior leadership.

More recently, at PURESEOUL, I support the Founder & CEO within a rapidly scaling multi-location retail and e-commerce business. Alongside complex diary, meeting and travel coordination, I’ve taken ownership of wider operational projects across facilities, suppliers, telecoms, store operations and a new distribution warehouse. I enjoy spotting problems, building better systems and simply getting things done.

I’m comfortable wearing multiple hats and working across time zones, with senior stakeholders, suppliers and teams at every level. I’m highly organised, commercially minded, discreet and naturally proactive, but also practical and down-to-earth.

I’m now particularly interested in remote or genuinely flexible EA/PA opportunities supporting a Founder, CEO or senior executive. I have extensive hybrid-working experience and a dedicated home office with fast fibre broadband. I’m especially drawn to ambitious, founder-led businesses where there is trust, autonomy and the opportunity to make a meaningful impact.