AbdelKarim BenAbdallah

Responsible for driving business growth and optimizing performance across all key metrics. My role includes conducting thorough website audits, focusing on SEO improvements, and supervising the team to ensure efficiency and innovation. I lead efforts to achieve a 20% growth across all KPIs, optimize ad budgets, and create engaging content to attract and retain customers.

Engineered a viral marketing strategy that increased user acquisition by 150% over three months through data-driven A/B testing and creative social media campaigns. Devised strategic growth experiments leveraging advanced analytics and customer feedback loops, resulting in a 200% increase in conversion rates within six months. Orchestrated a user retention program, leading to a 300% increase in re

Responsible for community development and engagement, including growing and engaging the global SMC community, supporting and guiding existing chapters, and assisting in establishing new chapters. I lead a team of community managers and volunteers, develop training programs for chapter leaders, and mentor them. I also plan and oversee global events, conferences, and workshops, support local chapte

Developed the company portfolio and services, piloted sales operations and customer relationships. Advised customers for long and short term strategies and conducted recruitment campaigns. I interfaced with company partners and followed up on media productions operations.

Co-founded the Social Media Club Tunisia, the sole club dedicated to Digital Marketing organizing meetups, workshops and training nationwide. The club aims to share experiences between professionals and disseminate good practices that can promote the judicious use of social networks. It also serves as a social media think tank whose mission is to connect media professionals who use community logic

Responsible for driving Yalla Digital Academy's (YDA) growth by attracting new students through strategic marketing initiatives (Growth Hacking). Developed and implemented data-driven campaigns, managed YDA's online presence, oversaw the curriculum, and managed student enrollment and success.

Managed UX Writing, social media growth, and website and SEO audits. Led product launch project management, podcast production, and webinars setup. Developed and implemented front-end web code to launch interactive tools and apps benefiting the marketing team’s goals.

Reached out to potential partners to outline the benefits of joining our network and networked with potential partners to increase BBTV's reach within the online video and technology communities. Consistently attained sales targets and provided expertise and guidance to partners on BBTV's value adds and technology platform. Collaborated with management and the greater team to identify and analyze

Conducted a 6-month consulting mission to create a framework for an upcoming Digital Group focused in Digital Ecommerce, media production, press and digital marketing. This included a 10-day training for the team covering community management, SEO, and content creation.

Installed and configured computer hardware operating systems and applications, and monitored and maintained computer systems and networks. Troubleshot system and network problems, diagnosing and solving hardware or software faults, and replaced parts as required. Provided support, including procedural documentation and relevant reports, and supported the roll-out of new applications.

Provided final level escalated support for all trading systems globally. Worked as part of a team including on-call, shifts, and weekend maintenance work, ensuring all issues were dealt with swiftly and all work was documented. Automated trading systems and implemented trading systems monitoring solutions.

Supported users in the Tunis office and in the field. Followed up and implemented complex projects across multiple sites.

Performed duties as a developer, IT support, and was involved in testing and documenting processes.

Provided IT support within the public service sector.

Managed a small site with 30 computers and a Red Hat Linux server, primarily used for training various types and ages of people.

Completed a Bachelor of Applied Science with a focus on Information Technology. The program provided a strong foundation in IT principles and practices.