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Faeza KhanFK
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Faeza Khan

@faezakhan

Digital marketing strategist specializing in SEO, SEM, and profitable paid-media growth.

Pakistan
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What I'm looking for

I seek a role where I can lead e-commerce growth via SEO, paid media, and CRO—data-driven, collaborative teams focused on measurable ROI.

I am a digital marketing strategist with 8+ years driving profitable growth for e-commerce brands through SEO, SEM, paid media buying, Shopify optimization, and CRO. I have a proven record of scaling ad campaigns profitably—maintaining strong ROAS, improving CTR and organic traffic, and reducing cart abandonment through targeted strategies.

I excel at developing mobile-first UGC-style creatives, iterative creative testing, and building end-to-end digital strategies including email marketing sequences and analytics-driven reporting. My experience spans freelance and in-house roles across international clients and Pakistani e-commerce operations, delivering measurable improvements in engagement, conversions, and lifetime value.

Experience

Work history, roles, and key accomplishments

GR
Current

E-Commerce Marketing Manager

Grabsomefurniture.com

Jan 2021 - Present (4 years 9 months)

Built SEO and SEM strategy post-Shopify migration, launched paid channels and CRO initiatives that improved CTR by 55%, reduced cart abandonment 22%, and increased email conversions 14%.

LB

Digital Marketing Strategist

Lisa’s Wellness Brand

Jan 2023 - Dec 2024 (1 year 11 months)

Developed mobile-first UGC-style ad creatives and audience tests that increased engagement rates by 40% and maintained a profitable 2.8x ROAS across Meta and TikTok.

FR

Digital Marketing Consultant

Freelance

Jan 2016 - Dec 2021 (5 years 11 months)

Managed end-to-end paid campaigns and Shopify setups for international clients, achieving up to 3.5x ROAS and driving organic traffic growth of 60% YoY for multiple clients.

Education

Degrees, certifications, and relevant coursework

Faeza hasn't added their education

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Faeza Khan - E-Commerce Marketing Manager - Grabsomefurniture.com | Himalayas