Kenneth Jensen

Elevated enterprise data-driven decision-making by consolidating fragmented datasets into Snowflake, improving analytical alignment for 8–10 analysts and enabling executive-level insights; piloted generative AI in Power BI to accelerate insight generation.

Owned end-to-end customer analytics to drive engagement, adoption, and retention; established an analytics community of practice and implemented ML-driven cross-sell and pricing frameworks that improved TAM cross-sell performance and pricing consistency.

Served as data science SME within the Center of Competence, enabling sales and solutions teams to position advanced analytics and automation; delivered training on linear optimization and analytical modeling at Alteryx Inspire 2022.

Led predictive analytics for direct marketing, implementing standardized data science methodology to accelerate model delivery and optimize customer selection for acquisition while balancing risk and lifetime value.

Directed advanced analytics and ML consulting engagements, led a team to integrate ML into the PX360 platform for near real-time insights, and improved chargeable hours forecasting and resource allocation for clients.

Designed and scaled analytics solutions for global marketing and sales, developed predictive churn and bot-detection models to improve data quality and enable targeted retention strategies for senior leadership.

Delivered analytics solutions generating a 403% ROI for an auto insurer and identified large-scale cost savings for oil & gas clients; established an Analytics Center of Excellence and developed predictive prospect scoring at ADP.

Completed graduate studies in Business Administration and Management Science, focusing on quantitative and managerial topics applicable to analytics and decision-making.

Completed undergraduate studies in Business Administration and Management Science with emphasis on analytical methods and business foundations.