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Kajal Khaturia

@kajalkhaturia

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Digital Marketing Specialist driving SEO, content strategy, and organic social growth for brands.

India

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What I'm looking for

I’m looking for a digital marketing role where I can own content strategy, organic social (Reels-first), and SEO/AEO, collaborate with designers and clients, and use AI-assisted workflows to deliver measurable growth without wasting spend.

I’m a results-driven Digital Marketing Specialist with 9+ years of leading content strategy, SEO, and organic social media growth for 50+ brands across hospitality, D2C, SaaS, and media. I’ve delivered a 30% average lift in followers, views, and engagement across 15 restaurant social accounts in 7 months with zero paid spend, and I’ve driven up to 40% improvement in Answer Engine Optimization (AEO) and local SEO visibility through SEO-focused content.

My work blends on-page and local SEO with Meta Ads, analytics, and editorial rigor, and I’m fluent in British and American English for brand-consistent content. I manage multi-client pipelines and cross-functional teams, using Meta Business Suite workflows and AI-assisted content tools (ChatGPT, SurferSEO, Perplexity, and more) to produce high-quality, conversion-ready content with clear reporting.

Experience

Work history, roles, and key accomplishments

Senior Social Media Executive

Elixir Technologies

Sep 2025 - Apr 2026 (7 months)

Managed end-to-end organic social strategy for 15 restaurant clients on Instagram and Facebook with zero paid spend, increasing aggregate followers, video views, and engagement by 25% in 7 months. Coordinated content calendars and reporting, and implemented Meta Business Suite workflows to improve response time and consistency.

Organic Social Media Meta Business Suite Community Management Client Reporting Analytics Reporting Content Optimization

SEO Content Writer (Contract)

VerboLabs

Jun 2025 - Aug 2025 (2 months)

Delivered SEO-optimized web content across B2B niches while maintaining E-E-A-T standards and brand tone. Improved Answer Engine Optimization (AEO) and local SEO visibility by ~40% through structured content, FAQ schema alignment, and keyword clustering while managing 10+ simultaneous briefs.

SEO Content Writing On Page SEO Local SEO AEO Clustering E E A T SEO Brief Management Content Editing

Chief Content Editor & Writer

Procaffenation

Mar 2022 - Jan 2023 (10 months)

Oversaw a multi-author blog content production pipeline, enforcing editorial standards and publishing cadence. Implemented on-page SEO (keyword optimization, meta tags, internal linking, and Search Console workflows) and mentored 5 writers on brand voice and SEO briefs.

Content Editing Editorial Management On Page SEO SEO Optimization Meta Tags Internal Linking Google Search Console Mentoring

Digital Marketing & Content Strategist

Adsgrip Consultancy

Jun 2018 - Feb 2022 (3 years 8 months)

Created and executed blogs, articles, captions, and product/service descriptions for 10+ clients across hospitality, education, and retail. Produced commercial copy, proofread content, scheduled social posts, and built monthly analytics reports using GA and Meta Insights to grow online presence organically.

Digital Marketing Strategy Content Strategy Proofreading SEO & Content Client Communication Brand Voice Development

Online Media Journalist & Blogger

UdaipurBlog

Jun 2016 - Oct 2018 (2 years 4 months)

Built and managed a multi-genre digital blog using local-first storytelling to grow a loyal readership base. Covered high-profile city events, conducting interviews and providing live social coverage.

Journalism Blogging Content Planning Interviewing Social Media Content Editorial Writing Audience Growth Local First Storytelling

Content Writer (Intern)

Cognus Technology – WoodenStreet

Jan 2016 - May 2016 (4 months)

Wrote product descriptions, blogs (4 per day), and category pages to support early-stage e-commerce growth. Created SEO-focused SaaS promotional content to improve search visibility and content relevance.

seo writing Content Creation Product Descriptions Category Page Content Blog Writing E Commerce Content