Kai Lun Chiang
@kailunchiang
Marketing Manager at Accenture Song Malaysia, guiding MINI Malaysia campaigns and planning ~RM5M in marketing investment.
MalaysiaWhat I'm looking for
At Accenture Song Malaysia, I partner with MINI Malaysia’s marketing team on vehicle launches and integrated campaigns, planning and optimising ~RM5M in investment. When I diagnosed a 2026 conversion break, I recommended fixing the post-click journey rather than buying more media.
Previously, I coordinated campaign planning across APAC at HUAWEI APAC and supported acquisition programmes for Huawei AppGallery. At Accenture Song Malaysia, I developed consumer and channel strategies for Grab, Digital Nasional Berhad and Nippon Paint, using audience and campaign data to shape investment recommendations.
Experience
Work history, roles, and key accomplishments
Strategic partner to the MINI Malaysia marketing team, owning the integrated marketing plan and coordinating cross-agency execution. Diagnosed conversion and lead declines, steering the brand toward post-click fixes and balanced investment across brand and performance objectives.
Coordinated campaign planning and execution across multiple APAC markets within a China-headquartered organisation. Supported digital acquisition and promotional programmes for Huawei AppGallery and partner campaigns.
Brand & Communications Strategy Associate
Jul 2022 - May 2024 (1 year 10 months)
Translated business and marketing objectives into consumer, communications and channel strategies for Grab, Digital Nasional Berhad and Nippon Paint. Used Nielsen, GfK, search and campaign data to build audience segmentation, customer journeys and investment recommendations.
CSR Executive
Allianz Malaysia Berhad
Jul 2019 - Jun 2022 (2 years 11 months)
Managed corporate responsibility and communications programmes with internal stakeholders, external partners and community organisations.
Education
Degrees, certifications, and relevant coursework
Taylor's University
Bachelor of Mass Communication, Mass Communication
2017 - 2019
Grade: CGPA 3.50
Activities and societies: Dean's List
Bachelor of Mass Communication with a focus on Public Relations and Event Management, achieving a CGPA of 3.50 and Dean's List recognition.
Tech stack
Software and tools used professionally
Availability
Location
MalaysiaAuthorized to work in
Salary expectations
Social media
Job categories
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