Kadek Suma
@kadeksuma
I grow motorcycle after-sales businesses and motorsport brand presence.
What I'm looking for
I've spent more than 20 years in Indonesia's two-wheel motorcycle industry, building after-sales service businesses and strengthening brand presence through motorsports. At Yamaha Motor Indonesia, I led nationwide after-sales business model development to improve revenue and customer retention.
I developed advanced service standards for premium and regular motorcycle segments, analyzed market trends, and improved service operations and parts-distribution efficiency. Earlier, I managed regional after-sales policies and branch operations across Bali, customer acquisition activities, and stakeholder relationships.
I also led Yamaha's motorsport and promotion activities for MotoGP, WorldSBK, and MXGP in Indonesia. I connected product performance visibility with marketing campaigns to reinforce Yamaha's racing DNA.
I'm currently based in Bali and open to opportunities where I can elevate after-sales performance or brand presence through strategic industry insight.
Experience
Work history, roles, and key accomplishments
Provided independent consulting services for aftersales business development.
Aftersales service business Manager
Apr 2021 - Mar 2024 (2 years 11 months)
*Led the strategic development of after-sales business models to increase revenue and customer retention nationwide.
*Developed and implemented advanced service standards for both premium and regular motorcycle segments.
*Analyzed market trends to optimize service operations and parts distribution efficiency.
Motorsport Manager (August 2018 – April 2021)
Aug 2018 - Mar 2021 (2 years 7 months)
Motorsport Manager (August 2018 – April 2021)
Spearheaded Yamaha’s brand expansion through national and international motorsport activities.
Managed high-level promotions and branding execution for MotoGP, WorldSBK, and MXGP events in Indonesia.
Synchronized product performance visibility with marketing campaigns to strengthen the "racing DNA" image.
Motorsport Manager
PT Yamaha Indonesia Motor Mfg
Aug 2018 - Mar 2021 (2 years 7 months)
Spearheaded Yamaha's brand expansion through national and international motorsport activities. Managed high-level promotions and branding execution for MotoGP, WorldSBK, and MXGP events in Indonesia, and synchronized product performance visibility with marketing campaigns to strengthen the racing DNA image.
Motorsport Supervisor
PT Yamaha Indonesia Motor Mfg
Mar 2014 - Aug 2018 (4 years 5 months)
Coordinated all aspects of motorcycle racing activities and team logistics. Managed sponsorship relations and promotional events to maximize brand exposure.
Motorsport Supervisor (March 2014 – August 2018)
Mar 2014 - Aug 2018 (4 years 5 months)
Coordinated all aspects of motorcycle racing activities and team logistics.
Managed sponsorship relations and promotional events to maximize brand exposure.
Supervisor After-sales Service Business
PT Yamaha Indonesia Motor Mfg
Dec 2011 - Mar 2014 (2 years 3 months)
Orchestrated regional after-sales policies and managed branch operations across Bali. Developed innovative business methods that significantly improved service performance in the Bali region, built strong relationships with government bodies and stakeholders, and executed targeted promotional activities to acquire new customers and retain potential buyers.
PT Yamaha Indonesia Motor Mfg - Supervisor After-sales Service Business (Decembe
Dec 2011 - Mar 2014 (2 years 3 months)
Orchestrated regional after-sales policies and managed branch operations across Bali.
Developed innovative business methods that significantly improved service performance in the Bali region.
Built strong relationships with government bodies and stakeholders to ensure business continuity.
Executed targeted promotional activities to acquire new customers and retain potential buyers.
After-sales Service Business Staff
PT Yamaha Motor Kencana Indonesia
Dec 2003 - Feb 2012 (8 years 2 months)
Responsible for core product development and market analysis in the Bali region. Engineered human resource development programs and training curricula for branch staff, and aligned staff capabilities with market requirements to ensure superior service delivery.
PT Yamaha Motor Kencana Indonesia After-sales Service Business Staff (December 2
Dec 2003 - Feb 2012 (8 years 2 months)
Responsible for core product development and market analysis in the Bali region.
Engineered human resource development programs and training curricula for branch staff.
Aligned staff capabilities with market requirements to ensure superior service delivery.
Education
Degrees, certifications, and relevant coursework
SMUN 4 Denpasar
Universitas Udayana (UNUD)
Bachelor, Mechanical
1997 - 2002
Universitas Udayana
Bachelor, Mechanical Engineering
1997 - 2002
Pursued a Bachelor's degree in Mechanical Engineering, which provided a strong foundation for a career in the motorcycle industry.
SMUN 4 Denpasar
High School Diploma, General Studies
Completed secondary education at SMUN 4 Denpasar.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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