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Kadek SumaKS
Open to opportunities

Kadek Suma

@kadeksuma

I grow motorcycle after-sales businesses and motorsport brand presence.

Indonesia
Message

What I'm looking for

I'm open to new challenges where I can use my strategic insight and motorcycle-industry experience to elevate after-sales business performance or strengthen brand presence through motorsports and promotions.

I've spent more than 20 years in Indonesia's two-wheel motorcycle industry, building after-sales service businesses and strengthening brand presence through motorsports. At Yamaha Motor Indonesia, I led nationwide after-sales business model development to improve revenue and customer retention.

I developed advanced service standards for premium and regular motorcycle segments, analyzed market trends, and improved service operations and parts-distribution efficiency. Earlier, I managed regional after-sales policies and branch operations across Bali, customer acquisition activities, and stakeholder relationships.

I also led Yamaha's motorsport and promotion activities for MotoGP, WorldSBK, and MXGP in Indonesia. I connected product performance visibility with marketing campaigns to reinforce Yamaha's racing DNA.

I'm currently based in Bali and open to opportunities where I can elevate after-sales performance or brand presence through strategic industry insight.

Experience

Work history, roles, and key accomplishments

Freelance logoFR

Independent Aftersales Business Consultant

Apr 2024 - Dec 2025 (1 year 8 months)

Provided independent consulting services for aftersales business development.

PT Yamaha Indonesia Motor Mfg logoPM

Motorsport Manager (August 2018 – April 2021)

Aug 2018 - Mar 2021 (2 years 7 months)

Motorsport Manager (August 2018 – April 2021)

Spearheaded Yamaha’s brand expansion through national and international motorsport activities.

Managed high-level promotions and branding execution for MotoGP, WorldSBK, and MXGP events in Indonesia.

Synchronized product performance visibility with marketing campaigns to strengthen the "racing DNA" image.

PM

Motorsport Manager

PT Yamaha Indonesia Motor Mfg

Aug 2018 - Mar 2021 (2 years 7 months)

Spearheaded Yamaha's brand expansion through national and international motorsport activities. Managed high-level promotions and branding execution for MotoGP, WorldSBK, and MXGP events in Indonesia, and synchronized product performance visibility with marketing campaigns to strengthen the racing DNA image.

PT Yamaha Indonesia Motor Mfg logoPM

Motorsport Supervisor (March 2014 – August 2018)

Mar 2014 - Aug 2018 (4 years 5 months)

Coordinated all aspects of motorcycle racing activities and team logistics.

Managed sponsorship relations and promotional events to maximize brand exposure.

PM

Supervisor After-sales Service Business

PT Yamaha Indonesia Motor Mfg

Dec 2011 - Mar 2014 (2 years 3 months)

Orchestrated regional after-sales policies and managed branch operations across Bali. Developed innovative business methods that significantly improved service performance in the Bali region, built strong relationships with government bodies and stakeholders, and executed targeted promotional activities to acquire new customers and retain potential buyers.

PT. Yamaha Indonesia Motor Manufacturing logoPM

PT Yamaha Indonesia Motor Mfg - Supervisor After-sales Service Business (Decembe

Dec 2011 - Mar 2014 (2 years 3 months)

Orchestrated regional after-sales policies and managed branch operations across Bali.

Developed innovative business methods that significantly improved service performance in the Bali region.

Built strong relationships with government bodies and stakeholders to ensure business continuity.

Executed targeted promotional activities to acquire new customers and retain potential buyers.

PI

After-sales Service Business Staff

PT Yamaha Motor Kencana Indonesia

Dec 2003 - Feb 2012 (8 years 2 months)

Responsible for core product development and market analysis in the Bali region. Engineered human resource development programs and training curricula for branch staff, and aligned staff capabilities with market requirements to ensure superior service delivery.

PT YAMAHA MOTOR KENCANA INDONESIA logoPI

PT Yamaha Motor Kencana Indonesia After-sales Service Business Staff (December 2

Dec 2003 - Feb 2012 (8 years 2 months)

Responsible for core product development and market analysis in the Bali region.

Engineered human resource development programs and training curricula for branch staff.

Aligned staff capabilities with market requirements to ensure superior service delivery.

Education

Degrees, certifications, and relevant coursework

SD

SMUN 4 Denpasar

UU

Universitas Udayana (UNUD)

Bachelor, Mechanical

1997 - 2002

Universitas Udayana logoUU

Universitas Udayana

Bachelor, Mechanical Engineering

1997 - 2002

Pursued a Bachelor's degree in Mechanical Engineering, which provided a strong foundation for a career in the motorcycle industry.

SD

SMUN 4 Denpasar

High School Diploma, General Studies

Completed secondary education at SMUN 4 Denpasar.

Tech stack

Software and tools used professionally

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