Open to opportunities

Harris Muhammad

@harrismuhammad

Message

I drive automotive product, marketing, and sales growth through market-led programs.

Indonesia

Message

What I'm looking for

I'm looking to lead product, marketing, and sales initiatives where I can use market research, technical product knowledge, customer training, and commercial execution to grow brands and product sell-out.

At Tokoparts, a Mitsubishi Corporation subsidiary and sole distributor of AISIN, I lead product and marketing programs that build brand awareness and drive product sell-out. I manage social media, e-commerce marketing, events, product launches, technical presentations, and marketing support for sales teams and customers.

I've supported automotive accounts including Mitsubishi, Toyota, Honda, Suzuki, Hyundai, Vinfast, and BYD at PT. Idemitsu Lube Indonesia, using market research, competitor analysis, pricing evaluation, and marketing activities to support business growth.

My background spans technical sales engineering and lubricant support at Repsol Indonesia and Shell Lubricant Authorized, alongside process control roles at Air Products Indonesia and Indorama Polychem Indonesia. I combine chemical engineering knowledge with product training, customer problem-solving, negotiation, and commercial execution.

Experience

Work history, roles, and key accomplishments

Current

Head of Product and Marketing

Current

Tokoparts

Oct 2025 - Present (10 months)

Develop and execute marketing programs and social media to enhance brand awareness and drive product sell-out. Conduct market research, competitor analysis, and pricing evaluation to support brand positioning and business growth.

Marketing Social Media Market Research Competitive Analysis Pricing Strategy Brand Management Product Training Technical Presentations

Sales and Marketing Specialist

PT. Idemitsu Lube Indonesia

Jan 2025 - May 2025 (4 months)

Maintained existing accounts and acquired new automotive accounts. Conducted market research, competitor analysis, and pricing evaluation to support positioning and business growth.

Account Management Market Research Competitive Analysis Pricing Strategy Marketing Programs

Technical Support Engineer

Repsol Indonesia

Jan 2024 - Dec 2024 (11 months)

Explained and trained all products under Repsol Group to sales departments, distributors, and customers. Resolved lubricant issues across various sectors and explained lube analyst results.

Technical Training Lubricating Problem Solving Customer Support

Technical Sales Engineer

Sefas Group

Jan 2022 - Dec 2023 (1 year 11 months)

Searched for new customers to reach volume targets. Explained lube analyst results, trained on Shell products, and provided after-sales services and solutions for customer lubricant problems.

Sales Technical Training Lubricating Customer Relationship Management Negotiation Invoicing