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Jyotsna Rajpoot

@jyotsnarajpoot

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Market research analyst skilled in data validation, SQL, and Power BI for actionable insights.

India

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What I'm looking for

I’m looking for a role where I can apply market research and data validation to improve data quality and decision-making. I want to work with teams, use SQL/Power BI, and grow through structured learning and process-driven work.

I’m a market research professional with over 5 years of experience across consumer goods, digital, and non-digital sectors. I focus on secondary research, data processing (data validation and data mining), market analysis, and client handling, with a detail-oriented, solution-focused approach.

At GfK Mode Pvt. Ltd., I worked as an Sr. Analyst, performing product coding and feature classification, creating and matching articles for accurate market representation, and maintaining weekly oversight of partially coded object (PCOs) using international guideline alignment. Previously at IBM India Pvt. Ltd., I delivered high coding accuracy for retailer datasets, supported data quality and process improvements, and earned consistent client appreciation for timely results and referrals.

Experience

Work history, roles, and key accomplishments

Sr. Analyst

GfK Mode Pvt Ltd

Jan 2020 - Dec 2023 (3 years 11 months)

Performed product coding and feature classification across retail sectors to ensure accurate market representation. Managed partial coded object (PCO) workflows weekly and ensured coding aligned with international guidelines.

Product Code Partial Coded Object (PCO) Management Data Quality Market Representation Coding Guidelines

Associate

IBM India Pvt Ltd

May 2018 - Jan 2020 (1 year 8 months)

Executed product and feature coding for retailer datasets, including detailed item matching and dataset analysis. Maintained high coding accuracy to global standards and supported process improvements for better data quality.

Product Feature Coding Matching Data Quality Coding Accuracy Process Improvement

Teacher & Admin Assistant

Vivek Model School

Jul 2015 - Oct 2016 (1 year 3 months)

Provided office administration support while working as a computer teacher. Helped maintain day-to-day administrative operations in a school environment.

Office Administration Administrative Support Organization Communication Team Collaboration Scheduling coordination

Administrative Assistant

NICT (Koshal Vikas Yojna)

Apr 2014 - Feb 2015 (10 months)

Supported office administration for the NICT (Koshal Vikas Yojna) program. Assisted with day-to-day administrative tasks to support operational needs.

Office Administration Administrative Support Coordination Organizational Skills Communication Team Support

Promotional Expert

GSK Pvt Ltd

May 2011 - Apr 2012 (11 months)

Worked alongside the sales executive as an expert to support promotional activities. Contributed to promotional execution as part of the sales team’s field efforts.

Promotional Activities Sales Support Field Coordination Communication Interpersonal Skills Collaboration Customer Facing Support