Open to opportunities

Jyotika Karnani

@jyotikakarnani

Message

I build brand narratives, luxury experiences, and data-informed marketing strategies that drive commercial outcomes.

India

Message

What I'm looking for

I'm looking to build brand, marketing, and engagement strategies in a fast-moving cross-functional environment where creative work, commercial outcomes, and data-informed decisions matter.

At Minotti Bangalore, I owned brand activation strategy, designed architect engagement programmes and experiential events, and helped close 10+ high-value orders totalling approximately €1M. I also led the brand's inaugural anniversary event, generating five editorial features, 100K+ Instagram reach, a 40% uplift in online enquiries, and a 20% increase in footfall.

I've also translated financial performance into investor communications at CapitaLand Investment and researched 30+ pharmaceutical APIs at Micro Labs to identify high-potential R&D opportunities. I bring creative thinking, commercial rigour, and data-informed decision-making across luxury, real estate, and life sciences.

Experience

Work history, roles, and key accomplishments

Business & Marketing Strategist

Minotti

Jan 2025 - May 2026 (1 year 4 months)

Owned brand activation strategy, designed architect engagement programmes, and directed creative production for brand shoots. Built client-specific pricing models and led the inaugural anniversary event, resulting in 5 editorials and a 40% uplift in online enquiries.

Brand Strategy Experiential Marketing Event Strategy Creative Direction Pricing Strategy Client Engagement Social Media Marketing

Market Strategy Management Trainee

Micro Labs Limited

Jul 2024 - Nov 2024 (4 months)

Researched 30+ APIs across US and international markets, analysing disease trends and competitive pipelines. Shortlisted 12 high-potential candidates for R&D investment and contributed to digital campaigns for CPHI Milan 2024.

Market Research Competitive Analysis Digital Campaigns

Investor Relations Intern

CapitaLand Investment

May 2023 - Nov 2023 (6 months)

Developed investor-facing communications including quarterly decks and fact sheets, translating financial performance into clear narratives. Coordinated across finance, asset management, and investments teams, and contributed to REIT Symposium 2023 and sustainability reporting.

Investor Relations Report Writing Stakeholder Coordination

Education

Degrees, certifications, and relevant coursework

National University of Singapore

Master of Science, Management

2023 - 2024

Master of Science in Management from the National University of Singapore, with projects including a US market entry strategy for Acer E-bike and a SaaS product design for sustainable e-commerce.

St Joseph's College, Bangalore

Bachelor of Science, Economics, Mathematics & Statistics

2019 - 2022

Bachelor of Science in Economics, Mathematics & Statistics, with projects on COVID-19 economic impact modelling and research on world-renowned photographers.