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Juliette Montat

@juliettemontat

Product Marketing Manager at Monte-Carlo Société des Bains de Mer, shaping resort strategy and the Monte-Carlo Beach transformation.

Monaco

Message

At Monte-Carlo Société des Bains de Mer, I lead product strategy and 360° communications for new Resort projects. I’m also managing the Monte-Carlo Beach transformation, including sports membership, new F&B concepts and a Jacquemus partnership.

At Intersnack France, I managed Vico and Tyrrells, developing annual marketing plans and taking innovation and renovation from consumer research through launch. My earlier work includes supporting Pringles and Johnnie Walker brand activations, and launching a mobile application at Virbac.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager - B2B & Product Development

Current

Monte-Carlo Société des Bains de Mer

Jul 2026 - Present (3 months)

Led product strategy and 360° communications for new Resort projects. Managed the 3-year Monte-Carlo Beach transformation including sports membership and new F&B concepts.

Product Strategy 360 Communications Project Management Marketing Execution Luxury Hospitality

Chips Brand Manager - Vico & Tyrrells

Intersnack France

Feb 2023 - Jul 2024 (1 year 5 months)

Managed end-to-end operations for two retail snacking brands, including annual marketing plans, innovation cycles, and media plans. Oversaw brand budgets and supervised an intern.

Brand Management Marketing Plans Innovation Renovations Consumer Research P&L Media Planning TV Online Video OOH PR Budget Management

Junior Brand Manager - Pringles

Kellogg's

Jul 2022 - Jan 2023 (6 months)

Independently managed key activations from concept to execution, developed 2023 marketing plans, and managed the 2022 annual budget. Conducted monthly analyses and recommended action plans.

Brand Management Marketing Plans Budget Management Activation Market Analysis

Assistant Brand Manager - Pringles

Kellogg's

Jan 2022 - Jun 2022 (5 months)

Monitored IRI and Kantar panels, supported activation plans and innovation launches, executed digital strategy, and managed project budgets.

Market Research IRI Kantar Digital Strategy Social Media Influencer campaigns Budget Management

Assistant Brand Manager - Johnnie Walker

Moët Hennessy Diageo (LVMH)

Jul 2020 - Dec 2020 (5 months)

Analysed monthly brand and competitor performance, led the flagship '200 Years of Johnnie Walker' project, briefed agencies, and monitored budgets.

Brand Analysis Competitive Analysis Project Management Agency Management Budget Monitoring

Assistant Brand Manager - French Overseas Markets

Groupe Bel

Jan 2020 - Jun 2020 (5 months)

Developed key sales periods and in-store and out-of-store activations across the portfolio. Coordinated with agencies, distributors, and sales teams, and managed media plans.

Sales Activations In Store Marketing Out Of Store Marketing Agency Coordination Media Planning

Assistant Brand Manager - Mexico

Virbac

Jun 2019 - Aug 2019 (2 months)

Prepared the León congress, built analysis dashboards, and launched a mobile application.

Event Planning Data Analysis Dashboarding Mobile App Launch

Senior Marketing Consultant

Monte-Carlo Société des Bains de Mer

Provided freelance marketing consulting with 100% remote work. Focused on strategy, project management, and marketing execution in a luxury hospitality environment.

Strategy Project Management Marketing Execution Luxury Hospitality