Open to opportunities

Julia Semenova

@juliasemenova

Message

Highly motivated ASO expert with 7 years of experience.

Germany

Message

What I'm looking for

I am looking for a role that allows me to leverage my ASO expertise in a dynamic environment, focusing on innovative marketing strategies and collaborative team efforts.

I am a highly motivated ASO expert with over seven years of experience in optimizing app store visibility for a diverse range of applications, including business, payments, health & fitness, and telecom. My educational background in International Management and Marketing equips me with a unique perspective that goes beyond mere optimization. I focus on building holistic positioning strategies that integrate ASO, creative elements, and messaging to enhance user engagement and drive downloads.

Currently, I serve as the Head of ASO at Municorn Ltd., where I lead ASO initiatives across a multi-app portfolio in global markets. My role involves creating best practices, conducting rigorous testing, and aligning ASO strategies with user acquisition, product development, and design teams. Previously, I have held positions as an ASO Team Lead at Nexters and a Marketing Manager at Easybrain, where I successfully developed and implemented mobile marketing strategies that resulted in significant growth and improved performance metrics.

Experience

Work history, roles, and key accomplishments

Current

Head of ASO

Current

Municorn Ltd.

Jan 2023 - Present (2 years 6 months)

Lead ASO across a multi-app portfolio (Business, Payments, Health & Fitness, Telecom) across global markets. Created best practices, testing, and reporting for ASO on App Store and Google Play. Aligned ASO with UA, Product, and Design; mentored team and shaped mobile marketing standards.

Mobile Marketing Strategic Growth Team Leadership A B Testing App Store Connect

ASO Team Lead

Nexters

Oct 2021 - Dec 2022 (1 year 2 months)

Created ASO strategy for five titles (RPG, puzzle, adventure), for both mature and new products. Developed cross-functional ASO initiatives with UA, Analytics, and Product teams. Led ASO team, defining KPIs, methodologies, and planning.

Mobile Marketing Strategic Growth Team Leadership A B Testing AppTweak AppFollow App Follow

Marketing Manager

Easybrain

Jun 2019 - Sep 2021 (2 years 3 months)

Managed App Store Optimization (text & graphics), performance reporting and competitive benchmarking. Created and implemented mobile marketing R&D for new product launches. Developed cross-functional collaboration with design, analytics, product, and UA teams.

Mobile Marketing A B Testing Competitive Benchmarking Product Launch Cross Functional Collaboration SensorTower

Brand Manager Digital Product Manager

Gazprom Neft

Jan 2015 - Dec 2019 (4 years 11 months)

Developed mobile app marketing (ASO + UA) and implemented special digital projects for consumer brands. Created and launched promotional and partnership programs.

Mobile App Marketing ASO Partnerships Brand Management AppMagic

Channel Marketing Manager

Carlsberg Group

Jan 2012 - Dec 2015 (3 years 11 months)

Conducted market and consumer behavior analysis across sales channels and networks. Developed promotional strategies for international consumer brands.

Market Analysis consumer behavior Marketing Strategies International Marketing Brand Development

Education

Degrees, certifications, and relevant coursework

St. Petersburg State University of Engineering and Economics

Bachelor’s Degree, International Management

Completed a Bachelor’s Degree in International Management. This program provided a strong foundation in global business practices and management principles.