Julia Rybinskaya

- Assessed the UAE market-entry opportunity for a food delivery startup through 30 in-depth customer interviews (recruited from a pool of 250 prospects) and competitor and customer-journey analysis, defining the target segments, key customer needs, and go-to-market approach which the client applied in its market launch.
- Designed and led a mixed-method study for a micromarket startup entering the

- Evaluated product–market fit for an AI-powered insurance solution through 20+ customer interviews, refining the value proposition and target audience ahead of launch. The company subsequently launched  and signed its first client in Spain.

- Analyzed the financial performance, competitive positioning, and industry outlook of 10+ listed companies monthly, presenting investment recommendations to the Investment Committee that supported moving the Emerging Markets portfolio out of a loss-making position.
- Partnered with Investor Relations teams of international listed companies to validate financial results and business developments,

-Analyzed large-scale regional pricing data and calculated standard baseline costs for universities, providing evidence that informed budget allocations across more than 20 public institutions and served as an input into tuition-setting decisions.

Grade: Hons

MSc (Hons) in Strategic Management and Corporate Governance from the Higher School of Economics, completed from 2013 to 2015.

Bachelor of Science in Foreign Economic Activity from Plekhanov Russian University of Economics, completed from 2008 to 2013.

Bachelor's degree in Business Administration (B.B.A.) from ICN Business School, completed from 2011 to 2012.