
Juliana Macari
@julianamacari
I grow strategic fintech merchant accounts by improving payment performance, retention, and expansion revenue.
What I'm looking for
At Nuvemshop's Nuvem Pago, I manage strategic B2B merchant accounts, resolving complex payment operations across gateways, settlements, reconciliation, refunds, chargebacks, and antifraud. I generated R$3.3M+ in expansion revenue, the highest BRL expansion volume in the relevant period.
I've also led Customer Success initiatives at AppMax, partnering with Risk, Product, Support, Sales, and Operations to improve approval rates, customer experience, retention, and merchant growth in Brazil's payments ecosystem.
Experience
Work history, roles, and key accomplishments
Customer Success / Account Manager
Nuvemshop
Jan 2024 - Dec 2026 (2 years 11 months)
Managed strategic B2B merchant accounts with significant payment volumes, focusing on retention, operational performance, customer experience, and revenue expansion. Generated R$3.3M+ in expansion revenue, ranking as the professional with the highest expansion volume in BRL within the relevant period.
Customer Success / Account Management
Previous Experience
8+ years of experience across Customer Success, Account Management, and fintech/payment environments, managing B2B relationships and supporting customers throughout their lifecycle.
Customer Success Leadership
AppMax
Led Customer Success initiatives and supported strategic accounts in a fast-paced fintech/payment environment. Managed customer relationships with a focus on retention, adoption, operational efficiency, and growth.
Education
Degrees, certifications, and relevant coursework
Universidade Federal de Santa Catarina
Master's Degree, Agroecosystems
Master's degree in Agroecosystems from the Federal University of Santa Catarina, completed in 2018.
Serviço Nacional de Aprendizagem Rural
Technical Degree, Agribusiness
Technical degree in Agribusiness from SENAR, completed in 2017.
Instituto Federal de Santa Catarina
Technical Degree, Surveying
Technical degree in Surveying from IFSC, completed in 2017.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Skills
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