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Juliana Dugent

@julianadugent

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I lead digital design and front-end teams delivering accessible, conversion-focused eCommerce experiences at scale.

Switzerland

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What I'm looking for

I'm looking to lead and contribute to premium digital experiences where design, brand, eCommerce, and development teams collaborate on accessible, responsive, conversion-focused products.

At Aven Hospitality, formerly Sabre Hospitality Solutions, I lead global design and front-end teams delivering on-brand page experiences, UI components, and digital assets for hospitality eCommerce platforms.

I oversee design and front-end execution across 600+ annual client implementations, stewarding design systems, visual guidelines, and WCAG-aligned accessibility practices across hundreds of client sites.

Previously, I led web design for a SaaS digital retailing and booking platform and served as a UX Designer at Vanguard, where I translated research into wireframes, prototypes, and polished UI concepts. I also directed the redesign and redevelopment of Vanguard's intranet.

I bring hands-on experience across responsive design, CMS publishing, HTML email, analytics, conversion tracking, and cross-functional production workflows. I enjoy turning brand storytelling into premium digital experiences that work across desktop and mobile.

Experience

Work history, roles, and key accomplishments

Manager, Professional Services

Aven Hospitality

Nov 2022 - Feb 2026 (3 years 3 months)

Led global design and front-end teams producing on-brand digital assets and UI components for hospitality eCommerce platforms. Owned visual consistency and design system stewardship across hundreds of client sites.

Figma Adobe Creative Suite HTML CSS JavaScript Design Systems WCAG Jira Salesforce Google Analytics Google Tag Manager CMS Responsive Design UI UX Typography Visual Hierarchy Ecommerce SaaS

Team Lead Web Design

Aven Hospitality

Nov 2019 - Oct 2022 (2 years 11 months)

Led web design for a SaaS-based digital retailing and booking platform, owning page experiences and campaign creative for hospitality eCommerce clients. Partnered with brand, content, and development teams to deliver responsive, conversion-driving site experiences.

SynXis Booking Engine CMS Google Tag Manager Google Analytics UI UX Responsive Design HTML CSS JavaScript Design Systems WCAG CMS Ecommerce SaaS

UX Designer

Vanguard

Aug 2015 - Aug 2019 (4 years)

Led UX and visual design initiatives, translating research insights into wireframes, interactive prototypes, and polished UI concepts. Directed the full redesign of the company intranet.

User Research Usability Testing Wireframing Prototyping UI Design Visual Hierarchy Brand storytelling SharePoint Cross Functional Collaboration

Web Designer, Professional Services

Aven Hospitality

Jul 2009 - Jan 2017 (7 years 6 months)

Created digital assets for hospitality eCommerce websites, including landing pages, campaign banners, and HTML email creatives. Applied UX/UI principles, responsive design, and visual hierarchy to deliver premium, on-brand digital executions.