Ernesto Perez

As a seasoned Product Designer with over a decade of experience, I specialize in leading UI/UX design strategies and creating impactful digital experiences. My journey began in Madrid, where I honed my skills in industrial design before transitioning to UI/UX engineering. I've had the privilege of working with renowned companies, contributing to projects like the AI-powered chatbot for a top-tier pharmaceutical app and redesigning stock market platforms for enhanced usability.

In my current role as a UI/UX Leader in Zug, Switzerland, I've spearheaded the development of a UX strategy that boosted adoption by 70% for a SaaS E2E Control Tower. I thrive in multidisciplinary environments, leading teams to create scalable design systems and driving digital innovation. My expertise extends to DesignOps, where I successfully transitioned a team from Sketch to Figma, improving collaboration and efficiency.

My professional ethos revolves around empathy-driven design and user-centered approaches. I've conducted extensive UX research and usability testing, ensuring that the solutions I craft are not only functional but also delightful. I'm passionate about fostering a culture of continuous learning, hosting Communities of Practice that bring together over 150 professionals to share insights and evolve our craft.