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João Pedro

@joaopedro27

Digital Marketing Analyst with 4+ years of experience in digital content, social media, SEO, strategic planning and performance.

Brazil

Message

At HSM / Learning Village, I structure editorial calendars, develop content strategies, and produce social media copy focused on engagement and conversion. I also capture and publish real-time event content and edit videos for digital platforms.

At LIVEMODE, I supported marketing plans for sports events, including Paulistão 2025, which attracted 19 brands to the competition. I assisted with commercial proposals and structured deliverables for CazéTV's programming and social media.

At CREATIVE AGENCY OAK, I planned social media content for Instagram and TikTok, wrote video scripts, and created visual materials. At CREATIVE AGENCY ID_Lab, I wrote client content and created brand tone-of-voice manuals.

At MOSAICO, I created blog topics, newsletters, and landing pages, researched SEO keywords, and supported campaign and lead analysis. I also coordinated freelance writers' deadlines and topics.

Experience

Work history, roles, and key accomplishments

Current

Marketing Analyst (Social Media)

Current

HSM / Learning Village

May 2026 - Present (5 months)

Structured editorial calendars and developed content strategies aligned with brand goals. Produced and published real-time content during events, edited videos, and monitored KPIs to optimize results.

Content Strategy Social Media Copywriting Video Editing KPI Monitoring Editorial Calendar

Commercial Planning Intern

LIVEMODE

Sep 2024 - Jul 2025 (10 months)

Supported development of marketing plans for sports events, attracting 19 brands to Paulistão 2025. Assisted in structuring proposals and monitoring global marketing trends.

Marketing Planning Proposal Development Google Sheets Benchmarking Storytelling

Junior Social Media

Creative Agency Oak

May 2024 - Jul 2024 (2 months)

Planned and executed social media strategies, focusing on content production, scriptwriting, and video editing for Instagram and TikTok. Created visual materials and analyzed target audiences.

Social Media Strategy Content Creation Video Editing Canva Script Writing Audience Analysis

Junior Copywriter

Creative Agency ID_Lab

Feb 2024 - May 2024 (3 months)

Wrote posts and customized content for clients across various segments. Created language and tone-of-voice manuals and translated briefs into creative concepts.

Copywriting Content Creation Brand Voice Creative Concepts Communication Skills

Content Intern

Mosaico

Aug 2021 - Aug 2023 (2 years)

Created content in various formats including blog topics, newsletters, and landing pages. Researched keywords for SEO and supported performance analysis of campaigns.

Content Creation SEO SEMrush Keyword Tool Uber Suggest Google Data Studio Salesforce Content Management

Education

Degrees, certifications, and relevant coursework

Universidade Federal Fluminense

Bachelor's Degree, Media Studies

2020 - 2025

Bachelor's Degree in Media Studies from Universidade Federal Fluminense, completed in October 2025. Thesis on Nelson Motta as cultural and multimedia mediator, graded 10/10.