Open to opportunities

JuanPablo Santamaria

@juanpablosantamaria

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Marketing Specialist at Webcreativa shaping SEO content and digital campaigns for U.S.-based clients.

Colombia

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What I'm looking for

I’m especially interested in AI and emerging creative tools as ways to experiment, work faster, and push ideas further.

At Webcreativa, I turn U.S.-based clients’ business goals, brand identities, and audience needs into actionable marketing strategies. I develop SEO-focused blog content and digital marketing strategies, including keyword research and brand positioning.

I also provide creative direction for digital campaigns, developing concepts, messaging, visual direction, hooks, and advertising creatives. I support Meta Ads strategy and campaign development, using performance and audience insights to refine creative decisions.

At Neostella, I led and coordinated the NeoTalentLab case management team across U.S.-based client projects. I managed client relationships and project operations, and coordinated workflows across teams in the U.S., Colombia, and Mexico.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Webcreativa

Feb 2025 - Present (1 year 8 months)

Managed U.S.-based client relationships, translating business goals, brand identity, and audience needs into actionable marketing strategies. Developed content and digital marketing strategies, including SEO-focused blog content, keyword research, brand positioning, and organic visibility.

Customer Relationship Management Marketing Strategy Content Strategy SEO Keyword Research Brand Positioning Creative Direction Meta Ads Performance Analysis Audience Insights

NeoTalentLab Team Lead

Neostella

Feb 2023 - Jan 2025 (1 year 11 months)

Led and coordinated a 30+ member case management team, managing workloads, priorities, deadlines, and deliverables across U.S.-based client projects. Served as a primary point of contact for U.S. clients, managing expectations, project updates, requests, escalations, and service delivery.