Open to opportunities

Juan Pablo Habermann

@juanpablohabermann

Message

I lead B2B demand generation for SaaS, scaling LATAM pipeline with outbound, automation, and Signal Method.

Argentina

Message

What I'm looking for

Busco liderar demand gen B2B SaaS en LATAM, diseñando estrategias multi-canal, alineando Marketing y Ventas y escalando pipeline con automatización y metodologías propias. Quiero un equipo orientado a métricas, experimentación y mejora continua.

Soy Demand Generation Lead con 9+ años escalando pipeline B2B en mercados LATAM (Argentina, Mexico, Chile, Peru y Colombia). Me especializo en outbound prospecting, automatización de marketing y estrategia multi-canal para empresas SaaS y tecnología, siempre con foco en conversion y ciclos de venta más cortos.

Creé Signal Method, un framework propietario de clasificación de leads basado en señales de compra reales que reemplaza la lógica lineal del funnel tradicional. Uso esta metodología para priorizar oportunidades, alinear el esfuerzo del equipo comercial y mejorar el performance en entornos B2B complejos.

Actualmente lidero la estrategia de demand generation B2B multi-canal en 5 mercados simultáneos como Demand Generation Lead / Jefe de Marketing en Witbor, Partner oficial de Zendesk para LATAM. Diseñé e implementé prospección outbound con Apollo.io, construí secuencias de contacto y calificación de leads con Signal Method, y configuro automatizaciones en CRM para optimizar el pipeline comercial.

Antes, como Jefe de Marketing Digital en Intiza, gestioné un equipo de 3 personas y presupuestos de pauta digital (USD 5.000 a USD 7.000 mensuales), coordinando Marketing-Ventas (Smarketing) para elevar la conversión de MQL a SQL. Escalé webinars de 80 inscriptos/40 asistentes a 600 inscriptos/320 asistentes por evento (650% de crecimiento), implementé HubSpot CRM (automatizaciones, lead scoring, workflows de nurturing y dashboards) y sostuve un promedio de 250 leads mensuales y 40 MQLs, integrando inbound y outbound.

Experience

Work history, roles, and key accomplishments

Current

Demand Generation Lead

Current

Witbor

May 2025 - Present (1 year)

Designed and implemented multi-channel B2B demand generation strategy across 5 LATAM markets, running outbound prospecting with Apollo.io and qualifying leads using the Signal Method. Led marketing team execution and aligned with Sales to optimize pipeline through CRM marketing automations.

Demand Generation Outbound Prospecting Apollo.Io Signal Method Lead Qualification Marketing Automation CRM Management Multi channel Marketing Sales Enablement

Digital Marketing Manager

Intiza

Feb 2022 - May 2025 (3 years 3 months)

Led a team of 3 and managed a paid digital budget of USD 5,000–7,000/month to improve MQL-to-SQL conversion via Marketing-Sales (Smarketing) alignment. Generated 250 leads/month and 40 MQLs on average, scaling webinars from 80 registrations/40 attendees to 600/320 (650% growth) and implementing advanced HubSpot CRM workflows for nurturing, lead scoring, and performance dashboards.

Growth Marketing B2B Lead Generation Webinars HubSpot Lead Scoring Marketing Automation Sales Alignment Paid Marketing

Regional Business Development

TUTRUP

Dec 2020 - Feb 2022 (1 year 2 months)

Drove business development and commercial expansion across LATAM by prospecting actively, managing key accounts, and representing the company in multiple countries.

Business Development Key Account Management Sales Prospecting Account Strategy

Social Media Manager

Vieja Cubana

Jan 2019 - Dec 2020 (1 year 11 months)

Owned end-to-end social media management, including content creation and digital strategy. Implemented paid social campaigns and analyzed performance metrics to optimize results.

Social Media Management Content Creation Digital Strategy Paid Social Performance Analytics Campaign Optimization Social Media Reporting Audience Engagement