Hernán Jojart

HJ

Open to opportunities

Hernán Jojart

@jojart

Senior Product Designer, improving e-commerce experiences with UX research, usability testing, and AI-assisted design workflows.

I design user-centered digital experiences aligned with business goals, using UX research, usability testing, and performance insights to guide iteration. I also maintain design systems and use AI tools to accelerate ideation and improve e-commerce experiences.

At Globant, I worked on BBVA retail online banking and a smart home product website, designing key user journeys and responsive experiences. Earlier, I created digital products and campaigns at Prestigio, Darriens, UVLatam, and RAPP, and taught UX/UI Design at Coderhouse.

Experience

Work history, roles, and key accomplishments

BI

Current

Senior Product Designer

Current

Bidcom

Apr 2026 - Present (6 months)

Design user-centered digital experiences aligned with business goals and brand identity. Conduct UX research, usability testing, and behavioral analysis using tools such as Google Analytics, Hotjar, and Mixpanel.

UX Research Usability Testing Google Analytics Hotjar Mixpanel Wireframing Prototyping Design Systems Mobile First Design AI Tools

GL

Senior UX/UI Designer

Jan 2021 - Apr 2026 (5 years 3 months)

Designed end-to-end UX/UI for digital banking products and a smart home product website. Conducted UX research, usability testing, and collaborated with cross-functional teams to iterate based on data and user feedback.

UX Research Usability Testing Wireframing Prototyping Design Systems User Flows Journey Mapping Interaction Design Mobile First Design Figma Google Analytics Hotjar Mixpanel

CO

UX/UI Instructor

Coderhouse

Jul 2023 - Dec 2023 (5 months)

Taught UX/UI Design, covering UX Research, user flows, wireframing, prototyping, and usability testing, and mentored students through end-to-end projects.

Teaching UX Research User Flows Wireframing Prototyping Usability Testing Mentorship

PR

UX/UI Designer

Prestigio

Mar 2019 - Jan 2021 (1 year 10 months)

Created low- and high-fidelity prototypes, conducted user testing and behavioral research, and collaborated with developers to build usability-optimized platforms across devices.

Prototyping User Testing Behavioral Research Visual Design Typography Iconography Illustration Micro Interaction

DA

Senior Art Director

Darriens

Apr 2013 - Mar 2019 (5 years 11 months)

Led a team of graphic designers and developers, designed UX/UI for self-service platforms, and defined style guides and brand identity systems.

Art Direction Team Leadership UX UI Design Wireframing Mockups Interface Design Style Guide Brand Identity Usability Testing Mobile Game Design User Research

UL

Senior Digital Art Director

UV Latam

Oct 2011 - Apr 2013 (1 year 6 months)

Led art direction, concept development, and execution of digital campaigns, and designed websites, landing pages, and responsive microsites.

Art Direction Concept Development Digital Campaigns Social Media Content Web Design Landing Pages Responsive Design

RA

Art Director

Sep 2006 - Oct 2011 (5 years 1 month)

Designed websites, landing pages, and microsites, and created key visuals, social media assets, videos, and infographics.

Web Design Landing Pages Microsites Digital Banners Key Visuals Social Media Assets Video Infographics

Education

Degrees, certifications, and relevant coursework

CO

Coderhouse

Advanced UX Designer, UX Design

2024 - 2024

Completed an Advanced UX Designer course at Coderhouse from March to July 2024.

CO

Coderhouse

Product Designer, Product Design

2022 - 2023

Completed a Product Designer course at Coderhouse from March 2022 to July 2023.

DH

Digital House

UX/UI Designer, UX/UI Design

2018 - 2018

Completed a UX/UI Designer course at Digital House from March to November 2018.

UA

Universidad de Buenos Aires

Graphic Designer, Graphic Design

1998 - 2005

Earned a Graphic Designer degree from the University of Buenos Aires (UBA-FADU) from 1998 to 2005.

Tech stack

Software and tools used professionally

Google Analytics

Mixpanel

Figma

Adobe Photoshop

Adobe XD

Jira

Trello

Asana

Miro

Adobe Illustrator

Adobe After Effects

Hotjar

Optimal Workshop

MURAL

Mouseflow

Claude Code

ChatGPT

FigJam

Looker Studio

Availability

Open to opportunities

Location

Argentina

Authorized to work in

Portfolio

behance.net/jojart

Salary expectations

38k-120k USD

Social media

Job categories

Product Designer UX Designer UI Designer Visual Designer Graphic Designer Graphic Web Designer

Skills

Product Design UX Design UI Design UX Research Usability Testing Interaction Design User Flows Journey Mapping Wireframing Prototyping Design Systems Design Thinking Double Diamond UX Metrics KPIs

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