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Juan Bosco Arellano Luna

@juanboscoarellanolun

Communications specialist at AB InBev who led a campaign that raised engagement from 16% to 64%.

Czechia
Message

At AB InBev Czech Republic, I develop communications for Zone Europe and lead integrated campaigns across newsletters, digital platforms, and multimedia. I led a 360° Target Monitoring campaign that increased engagement from 16% to 64%.

I also redesigned the main newsletter, raising its click rate by 5%, and led the redesign and implementation of a new visual identity for HR communications across Europe. I measure campaign effectiveness and mentor interns through development plans, coaching, and performance feedback.

At ExxonMobil Czech Republic, I supported customer relationships, logistics, and order processing through SAP. I represented my team in the Brexit Transition special delegation and co-chaired the Customer Experience Network, creating an internal recognition newsletter.

Earlier, at UPS, I executed communications strategies for Mexico and co-led an employee recognition program with the Formula 1 Ferrari Sponsorship Team. At Nadro de Mexico, I developed a bi-weekly newsletter that brought company communications together.

Experience

Work history, roles, and key accomplishments

AB InBev logoAI
Current

Zone Europe Communications Senior Specialist

Jun 2022 - Present (4 years 4 months)

Develop and execute strategic internal and external communications supporting Zone Europe priorities across multiple countries. Led the redesign of HR communications visual identity and a 360° Target Monitoring campaign, boosting engagement from 16% to 64%.

Education

Degrees, certifications, and relevant coursework

Universidad La Salle logoUS

Universidad La Salle

Bachelor's Degree, Communication Sciences

Bachelor's degree in Communication Sciences from Universidad La Salle in Ciudad de Mexico.

Tech stack

Software and tools used professionally

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