At IPTOR / GSG GENII SOFTWARE GROUP / WERBAS//KSR, I partnered with the CEO and senior leadership on strategic priorities and cross-functional initiatives across an international software group operating in more than 20 countries.
I coordinated the phased implementation of Cority Reporting 21 to support ESG data collection, reporting and carbon footprint tracking across GENII group entities. I also coordinated a group-wide privacy policy framework across Iptor legal entities.
For Iptor's core distribution business, I contributed to the CRM transformation through Pipedrive, supporting roadmap development, configuration, data migration, rollout, user enablement and KPI reporting. I also coordinated HubSpot marketing automation and campaign activities with Sales, Product and Customer Success.
Earlier, at AIL FORMACIÓN / AIL MADRID, I managed corporate training and university pathway programmes from requirements analysis through delivery. At DEUTSCHES ZENTRUM, I identified market opportunities and supported commercial growth through market analysis and business development.

