At VML, I created and owned an orchestration model that connected clients, agencies and markets across global programmes. The approach replaced fragmented ways of working, improved delivery visibility and predictability, and was adopted by two other brands.
Previously, at T&Pm and HEAD, I managed end-to-end CX projects and parallel campaigns across digital, creative and experiential work. I bring teams together, establish clear ways of working, and keep workstreams, dependencies and risks moving from brief through delivery. I’m bilingual in English and Spanish.

