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Ana Maria Moreno

@anamariamoreno

Programme Manager at VML who created an orchestration model adopted by two other brands for more predictable delivery.

United Kingdom
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At VML, I created and owned an orchestration model that connected clients, agencies and markets across global programmes. The approach replaced fragmented ways of working, improved delivery visibility and predictability, and was adopted by two other brands.

Previously, at T&Pm and HEAD, I managed end-to-end CX projects and parallel campaigns across digital, creative and experiential work. I bring teams together, establish clear ways of working, and keep workstreams, dependencies and risks moving from brief through delivery. I’m bilingual in English and Spanish.

Experience

Work history, roles, and key accomplishments

VML logoVM
Current

Programme / Orchestration Manager

Feb 2025 - Present (1 year 8 months)

Managed 5 global programmes of work, with 10–15 projects each, coordinating around 10 agencies in parallel and overseeing project budgets ranging from £100k–£500k across campaigns.

Created and owned a new orchestration model from scratch, becoming the central point of contact between clients, agencies and markets and replacing fragmented, ways of working with one coordinated approach.

Standardis

T&Pm logoTP

Senior Project Manager

Sep 2024 - Jan 2026 (1 year 4 months)

Managed end-to-end delivery of CX projects across ecommerce, social media, CRM, paid media, marketplaces, retail, customer care and experiential, coordinating strategy and creative/technical deliverables across multiple workstreams.

Managed ecommerce projects including landing pages, product detail pages, comparison pages and other digital assets, working with developers and creative teams to del

HEAD logoHE

Project Manager & Integrated Producer

Oct 2023 - Sep 2024 (11 months)

Managed 3 parallel programmes of work across HEAD’s racquet sports portfolio, covering Tennis, Padel, Pickleball and Footwear, overseeing multiple campaigns and workstreams from brief through to delivery.

Led and coordinated a 20–30 person multidisciplinary team across strategy, creative, design, video, UX and copywriting, aligning different teams and priorities to deliver complex campaigns.

Com

Hotwolf logoHO

Creative Producer

Nov 2021 - Oct 2023 (1 year 11 months)

Delivered large-scale digital campaigns, coordinating production vendors and internal teams.

Used data/analytics to monitor performance and optimise delivery processes.

Maintained rigorous quality control across scripts, decks, and multi-format assets.

Absolute Digital Communications logoAC

Content Creator

Jan 2020 - Jan 2021 (1 year)

Managed multi-channel digital delivery workflows, production pipelines, and virtual event execution. Designed and maintained brand-consistent digital assets.

St Mary’s University, Twickenham logoST

Multimedia Services Assistant

Oct 2017 - Aug 2020 (2 years 10 months)

As a Multimedia Services Assitant I must deal with first line PC, Mac and Android hardware and software problems by telephone, by email and in person; participate in the proactive checking of learning and teaching environments; provide audio-visual support to staff and students; provide support to both staff and students with operating systems and applications; assist students with their personal

Absolute Corporate Events Ltd logoAL

Production Assistant

Jan 2019 - Jan 2020 (1 year)

Supported delivery of events with 2,000+ delegates through logistics, supplier coordination, and workflow management. Created branded collateral and assisted client-facing delivery for major accounts including The Economist, Kantar Worldpanel, US Bank, and MacMillan.

BBC America logoBA

Production Runner

Aug 2018 - Aug 2018 (0 months)

Organized production meetings.
Sorted out different scripts with the desired measurements and colour coding.
Maintained the office organized, making sure to update schedules and cast headshots.

GF

Production Assistant

Go Forth Films

Jun 2017 - Jul 2017 (1 month)

As a Production Assistant for the short movie "In My Room" I was in charge of on-set sound and light production as well as cast and timetable management.

H&T Group plc logoHP

Human Resources Assistant

Oct 2015 - Nov 2015 (1 month)

As an HR assistant I had to assist with day to day operations of the human resources functions and duties, provide clerical and administrative support to HR executives, compile and update employee records (hard and soft copies), process documentation and prepare reports relating to personal activities. I was also trained to coordinate HR projects (meeting, training, surveys, etc.)

Education

Degrees, certifications, and relevant coursework

SU

St. Mary's University

Bachelor of Arts, Media Arts & Creative Writing

2016 - 2019

First Class Degree

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