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Pradnya Auti

@pradnyaauti

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Experienced freelance writer with a research-driven approach.

Canada

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What I'm looking for

I seek a role that fosters creativity and collaboration, allowing me to leverage my writing skills in a supportive environment.

I am an experienced freelance writer with a strong background in content creation and public relations. My research-driven approach allows me to craft compelling stories tailored to diverse audiences, ensuring that each piece resonates with its intended readers. I thrive in collaborative, team-focused environments where I can contribute my writing expertise.

Throughout my career, I have worked with notable clients such as IKEA and the Adani Group, where I developed engaging content that aligns with brand voices and drives audience engagement. My skills in SEO and keyword optimization have enabled me to enhance product visibility and contribute to seasonal sales growth through strategic content planning.

With a postgraduate diploma in public relations and corporate communications, I am well-equipped to handle various writing projects, from newsletters to press releases. I am eager to bring my storytelling abilities and editing expertise to a dynamic team that values creativity and innovation.

Experience

Work history, roles, and key accomplishments

Trade & Communications Intern

VisitBritain, British Consulate-General

Jul 2024 - Present (1 year)

Produced monthly newsletters for Canadian travel buyers and media, highlighting UK suppliers and destination news. Created PEST and coverage reports to inform internal strategy and used ClickDimensions to optimize messaging and improve CTA performance.

Content Writing PEST Analysis ClickDimensions Media Relations Campaign Alignment

Freelance Writer and Editor

Wordplay Digital Content Agency

Led the development and execution of blogs and category pages aligned with IKEA’s brand voice, strengthening engagement with target audiences. Applied SEO best practices to optimize product visibility and localize content, driving relevance across diverse consumer segments in the e-commerce space.

Content Development SEO SEO Optimization Brand Voice Localization

Freelance Writer and Editor

Pepper Content Marketing Agency

Researched and wrote engaging, informative articles in the travel and tourism vertical, aligning with brand tone and audience interests. Delivered high-quality destination-focused content that captured the essence of diverse travel experiences across India and beyond.

Content Research Audience Experience Storytelling Editing Travel Content

Freelance Writer and Editor

Wittypen Marketing Agency

Wrote compelling, audience-focused content for banking and asset management companies, simplifying complex financial concepts into clear, accessible language to engage diverse B2B and consumer audiences. Conducted in-depth market research and competitor analysis to support strategic content development and ensure timely, competitive deliverables.

B2B Marketing Consumer Market Research Competitor Analysis Content Strategy Content Development Technical Writing Financial Services

Education

Degrees, certifications, and relevant coursework

Fergusson College

Bachelor’s degree, Mass Communication and Media Studies

Obtained a Bachelor’s degree in Mass Communication and Media Studies. Developed a strong foundation in media theory, communication strategies, and content creation.

Alliance Française

Diplôme d'études en langue française (DELF B2), French Language

Achieved the Diplôme d'études en langue française (DELF B2) certification. Demonstrated advanced proficiency in the French language, covering comprehension, speaking, reading, and writing.

Centennial College

Postgraduate diploma, Public Relations and Corporate Communications

Completed a postgraduate diploma focusing on public relations and corporate communications. Gained expertise in strategic communication, media relations, and corporate messaging.