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Jordy Marsh

@jordymarsh

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I build research-led brand strategies, positioning and campaigns that drive growth.

United Kingdom

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What I'm looking for

I'm looking to lead research-led brand, positioning and growth strategy work, translating insight into clear direction, stakeholder alignment and impactful campaigns.

At psLondon, I lead research-led brand strategy, positioning and campaigns for organisations including Northampton College, Glasgow Caledonian University, UCL, Imperial and the Electoral Commission.

I take complex engagements from insight generation and executive workshops through stakeholder alignment, strategic development and activation. My work spans higher education, technology, finance, public sector and PE-backed organisations.

Previously at Champions UK, I led a team of six to develop and deliver strategic plans generating over £20 million in revenue and funding. I also led a Buy & Build strategy for a PE-backed accountancy firm, supporting nine acquisitions and their integration into the main brand.

I enjoy translating research, competitive context and commercial ambition into clear brand architectures, value propositions, growth strategies and campaigns.

Experience

Work history, roles, and key accomplishments

Current

Senior Strategist

Current

psLondon

Sep 2024 - Present (2 years)

Led full rebrands and brand strategies for higher education and corporate clients, including Northampton College, Glasgow Caledonian University, and Direct Affinity CX. Delivered research-led strategic engagements from insight generation through to campaign activation.

Brand Strategy Brand Positioning Brand Architecture Research Stakeholder Workshops Campaign Development Visual Identity

Strategy Manager

Champions UK Plc

Nov 2023 - Aug 2024 (9 months)

Orchestrated a team of 6 to formulate and execute strategic plans, generating over £20 million in revenue and funding. Pioneered new products and services in unexplored domains, including M&A Due Diligence, Exit Planning, and Value Creation.

Strategic Planning Team Leadership M&A Brand Strategy Commercial Strategy Change Management

Senior Strategy Executive

Champions UK Plc

Jan 2023 - Oct 2023 (9 months)

Spearheaded a Buy & Build strategy for a multinational PE-backed accountancy firm, overseeing 9 acquisitions. Developed bespoke strategies for clients including a sustainable luxury packaging business and a US expansionary tech business.

Buy And Build Model M&A Strategic Planning Client Management

Brand Strategy Executive

Champions UK Plc

Sep 2022 - Dec 2022 (3 months)

Conducted detailed due diligence to create strategies for an InsurTech start-up, an automated tax FinTech, and a national education recruiter, collectively securing over £30 million in VC and PE funding.

Due Diligence Brand Strategy Fintech Insurtech Funding

Brand Strategy Executive (Placement)

Champions UK Plc

Feb 2021 - Jul 2021 (5 months)

Led successful pitches that secured partnerships with 4 major clients, resulting in revenues exceeding £100,000. Developed brand audits, value propositions, and go-to-market strategies across diverse industries.

Pitching Brand Audits Value Proposition Go To Market Strategy

Education

Degrees, certifications, and relevant coursework

The Judd School

A-Levels, A-Levels

Grade: iGCSEs: 9As, 1B

Completed A-Levels in Economics, Biology, and Physical Education, and iGCSEs with 9 As and 1 B.

Chartered Management Institute

CMI Level 5 Certificate, Management and Leadership

CMI Level 5 Certificate in Management and Leadership, including modules on conducting a management project and principles of leadership practice.

Bournemouth University

BA (Hons), Business Management with Economics

Grade: High 2:1 (avg. 67%)

Activities and societies: Bournemouth Business School Employability Award; Founder and Vice President of Bournemouth University Darts Society, growing membership to 50+.

BA (Hons) Business Management with Economics, achieving a High 2:1 (avg. 67%). Dissertation on brand valuation in M&A received a high First.