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BENY SUSANTO

@benysusanto

Product data analyst and analytics engineer at Wagely, where I uncovered an OTP bottleneck that lifted conversion 30%.

At Wagely, I partnered with Product Leadership on event tracking, growth hypotheses, and A/B test specifications, and uncovered single-channel OTP friction that yielded a 30% conversion uplift. I also analyzed pricing and retention, surfacing insights associated with a 10% retention uplift and 200% LTV increase.

As a freelance data analyst and analytics engineer, I build batch ETL/ELT workflows with Python and SQL and developed InsightCopilot, an open-source analytics platform combining LLM-powered NL-to-SQL with deterministic analysis. Earlier, I built data warehouse and reporting foundations at OttoDigital Group and TaniHub, including automated OJK regulatory reporting.

Experience

Work history, roles, and key accomplishments

Current

Freelance Data Analyst / Analytics Engineer

Current

Independent

Jun 2025 - Present (1 year 4 months)

Architected end-to-end batch ETL/ELT workflows using Python and SQL to streamline client data pipelines and reporting accuracy, reducing manual reporting overhead by up to 40%. Engineered InsightCopilot, an open-source hybrid AI analytics platform combining LLM NL-to-SQL workflows with deterministic analytical engines.

Python SQL ETL ELT Data Pipelines LLM NL To SQL Analytics

Senior Data Analyst / Analytics Engineer

Wagely (PT Gaji Pintar Indonesia)

Dec 2021 - Jun 2025 (3 years 6 months)

Led day-to-day data team operations and partnered with product leadership on event tracking and A/B test specs. Modeled user behavior and cohort dynamics to evaluate pricing and rewards, and designed centralized dbt + Redshift batch models that cut query turnaround time by 45%.

DBT Redshift SQL Python A B Testing Event Tracking Cohort Analysis AWS Step Functions Data Modeling Product Analytics

Data Analyst / BI Engineer

TaniHub

Mar 2021 - Dec 2021 (9 months)

Developed product and operations dashboards for scheduled data visibility across marketplace teams. Analyzed user behavior and customer cohorts to surface retention insights, and automated OJK regulatory reporting batch pipelines, reducing compliance preparation time by 50%.

Dashboarding SQL Data Analysis Cohort Analysis Regulatory Reporting Automation

BI Analyst / Data Warehouse Engineer

OttoDigital Group

Jun 2018 - Mar 2021 (2 years 9 months)

Designed and built the core enterprise data warehouse from scratch using dimensional modeling (Kimball) and custom batch ETL pipelines. Automated manual reporting workflows across business units, eliminating 50% of manual effort and serving as primary technical owner for BI tooling and data infrastructure.

Data Warehouse Dimensional Modeling Kimball ETL SQL BI Tools Data Infrastructure