João Bezerra

• Ran an AI product at a defensible unit cost, measured by over 100.000 articles classified for US$86.53 across 53 outlets, by treating cost per article as a first-class product metric and routing traffic against it.
• Cut paid inference volume ~44% without losing coverage, measured by under 1% leakage of political articles, by fine-tuning a Portuguese BERT model as a local pre-filter tuned on lea

• Spearhead internal file management system, reducing asset retrieval time by 30%.
• Oversee version control and consistency for 150+ active design templates across product lines.
• Ensure brand consistency by maintaining and refining brand guidelines.
• Collaborate cross-functionally to gather feedback and implement design improvements aligned with business goals.
• Conceptualize and design creat

• Built a prioritized internal product roadmap that produced one official production system, one company-owned customer product and a long-term operating-platform initiative, by converting three years of operational pain into requirements and sequencing work by business cost.

• Promoted from Graphic Designer to Senior within 18 months due to high performance and leadership.
• Led the update and optimization of over 150+ design templates, maintaining brand guidelines across multiple product lines.
• Trained and onboarded 5+ new designers, improving team efficiency by 20%.
• Provided tech support for design systems, ensuring zero workflow disruption during production cyc

• Produced high-quality video content for multinational clients using After Effects and Premiere, improving campaign engagement by 35%.
• Designed marketing graphics and visuals in Photoshop and Illustrator for multiple digital platforms.

• Delivered an institutional identity adopted across national advertising, signage and events, by owning the rebranding program end to end across strategy, production and implementation.
• Directed full-scale rebranding project for the university, updating ads, signage, and institutional materials.
• Captured and edited drone and camera footage for events, boosting social media reach by 40%.

• Managed the development of a startup concept that placed 3rd at Baanko Challenge SP in December 2018, owning its design direction and representing the team as primary presenter.
• Designed complete branding and product planning for a startup, achieving successful market launch.

• Full coverage of weddings and big events as the Drone Operator
• Cover weddings as a photographer
• Edit and release teasers and commercials for events

• Logistical planning for the deliveries (over 10/day)
• Provide assistance to in-store clients and on the phone;
• Supplier requests for wood and materials;
• Maintenance of the store system for both locations;
• Development of the company website (www.kingfloorsuppliesct.com) & event photoshoot;

Coordinate the safe arrival of over 3000 passengers and the departure of over a thousand.

During the job I also worked as a fleet coordinator dealing with:
• Administrating the handover of over 100 vehicles back to the organising committee;
• Coordinate the pick-up of over 400 passengers going to the airport;
• Documentation and inspection of 340 vehicles.
• Main Company's Motorpool Service Co

Provide assistance to the Support Services & Logistics Department. During my stay, I assisted especially the Logistics, Ground Transport and Air Travel departments, providing multiple types of help including:
• Supervising the arrival of cargo trucks (i.e cameras, food, equipment)
• Meet & Greet at the airport as Team Leader receiving more than 3000 OBS personnel
• Coordinate the safe and secure t

Direct contact with the client;
Invoice creation;
Arrange and perform imports from the USA and other countries;
Item purchasing from resellers and separation for shipping.

Contract to work during the holidays as a clerk.
One of the 10 out of 50 other employees to beat the store's commission that year.

Meet & Greet;
Supervise the park's staff during their activities;
Make sure the park's structures are working accordingly;
Attend to client's requests;
Prevent the entrance of possible wildlife (i.e snakes, wolves, eagles) into the compounds and any other activities requested from the park's administrator.

Website development; picture manipulation; and content creation.

Issued Apr 2016