Open to opportunities

Jonathan Porter

@jonathanporter

Message

I’m a senior brand copywriter and product storyteller crafting GTM and compliance narratives for B2B SaaS.

United States

Message

What I'm looking for

I’m looking to drive GTM messaging and editorial governance—partnering with product and leadership to craft conversion-focused, brand-consistent copy that translates complex SaaS and compliance into clear, resonant value.

I’m a strategic brand copywriter and product storyteller with 10 years of experience turning complex functionality and compliance concepts into value-driven messaging for B2B, SaaS, and regulated companies.

At Ubiquiti, I served as GTM and enablement copy lead for 15+ product teams, pitched messaging strategy to product and executive leadership, and created the company’s first content style guide to strengthen brand governance and QA. I also audited UX microcopy in application flows, reducing user friction and support inquiries by 20%, and partnered with international teams to adapt brand voice across markets.

Experience

Work history, roles, and key accomplishments

Copywriter & Communication Strategist

Ubiquiti

Oct 2020 - May 2024 (3 years 7 months)

Served as the GTM and enablement copy lead for 15+ product teams, developing web, email, social, and video content that showcased enterprise tech functionality and framed each solution within Ubiquiti’s larger tech stack.

SaaS Product Marketing Brand Voice Development Microcopy Conversion Copywriting Style Guide Cross Functional Collaboration

Technical Writer

PeopleScout

Nov 2019 - Apr 2020 (5 months)

Developed enablement content strategy for the Affinix recruitment platform, including a comprehensive user manual, process tutorial videos, and a case study repository that connected high-level sales pitches to real user outcomes, contributing to a 95% client migration rate.

Technical Writing Case Study Development Editorial Planning Stakeholder Management

Copywriter & Video Producer

Spectrum Communications & Consulting

Jul 2016 - Apr 2019 (2 years 9 months)

Developed brand voice standards, messaging strategy, and creative briefs for 60+ SMBs, strengthening positioning around each company’s industry and community leadership. Pitched and executed multichannel campaigns and produced 21 branded videos that outlined digital marketing strategy and grew the subscriber base.

Brand Voice Development Messaging Strategy Conversion Copywriting

Policy & Procedure Writer

Ceannate Corp

Jan 2015 - Jun 2016 (1 year 5 months)

Designed and maintained a compliance content library by translating federal regulatory requirements into accessible, audit-ready procedures tailored to practices across four loan-servicing divisions. Developed a change management system enabling department leads and auditors to track process and SOP updates.

Compliance Writing Regulatory Documentation Cross Division Process Documentation Stakeholder Management