I’m looking for a role where I can combine SEO, market/customer research, product thinking, and strategy. Ideally, it’s a remote role or consulting engagement where I have meaningful ownership, can work across strategy and execution, and am judged on outcomes.
Looking for a job
johnpaul simiyu
@johnpaulsimiyu
Marketing strategy consultant at GENIE AI, turning customer and search insights into products, positioning, and growth strategy.
KenyaWhat I'm looking for
At GENIE AI, I identify where the product creates durable value, pressure-test it in real-world contexts, and translate what I learn into repeatable products, strategy, and content.
At Toptal, I develop SEO and generative engine optimization strategies, using search and content research to find opportunities and improve brand visibility across AI-powered search.
As Co-Founder/Marketing Strategist at e-Maji-N8tion, I’m building a bookshop around the idea that more people should have access to books, with a longer-term goal of helping schools create libraries.
At NO-BS Marketplace, I worked with leadership and the development team to research AI solutions for internal and external bottlenecks. I also wrote and productized That's Wasserp, an SEO and Marketing newsletter, and my writing has appeared in publications including Egophobia and Mount Hope Magazine.
Experience
Work history, roles, and key accomplishments
GA
Current
Marketing Strategy Consultant
GENIE AI
Sep 2026 - Present (1 month)
Identifies where GENIE AI creates durable value, pressure-tests it in real-world contexts, and translates learnings into repeatable products, strategy, and content.
TO
Current
Marketing Expert
Toptal
Aug 2026 - Present (2 months)
Develops and executes SEO strategies, generative engine optimization, content and search intelligence, JTBD and customer research, and product and market strategy.
EM
Current
Co-Founder/Marketing Strategist
e-Maji-N8tion
Sep 2020 - Present (6 years 1 month)
Co-founded a bookshop near Egerton University, selling affordable books and building toward helping schools create libraries.
GA
Product and Strategy Lead
GENIE AI
Dec 2025 - Sep 2026 (9 months)
Led product and strategy initiatives at GENIE AI.
NM
Product Innovation Manager
NO-BS Marketplace
Sep 2025 - Sep 2026 (1 year)
Works with top leadership and the dev team to research and devise AI solutions to solve internal and external bottlenecks.
NM
Newsletter Lead
NO-BS Marketplace
Jun 2025 - Sep 2026 (1 year 3 months)
Responsible for writing and productizing an SEO and Marketing newsletter, including researching topics, building and executing a growth plan, and implementing monetization.
GA
Marketing Coordinator
GENIE AI
Dec 2024 - Sep 2026 (1 year 9 months)
Coordinated marketing activities at GENIE AI.
NM
Premium/Standard SEO
NO-BS Marketplace
Apr 2023 - Sep 2026 (3 years 5 months)
Provided an all-in-one SEO platform for comprehensive oversight of SEO initiatives, including link building strategies and processes.
KE
Creative Writer and Journalist
Kenyans.co.ke
Jul 2019 - May 2020 (10 months)
Worked as a creative writer and journalist at Kenyans.co.ke.
Education
Degrees, certifications, and relevant coursework
EU
Egerton University
Bachelor's degree, English Language and Literature
2014 - 2018
Bachelor's degree in English Language and Literature from Egerton University, completed in 2018.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
KenyaAuthorized to work in
Website
kenyans.co.ke/by/simiyuSalary expectations
40k-60k USD
Social media
Job categories
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