At Buena nota Producciones, I coordinate large-scale and corporate events, brand activations, and product experiences, bringing communication, branding, and brand experience together.
At Social Agencia Global, I directed accounts and teams and developed 360 campaigns for clients in Colombia and abroad. My account work included brands such as GLOBAL WINE AND SPIRITS, BERLITZ, SOFTYS, FUNDACIÓN STA FÉ DE BOGOTA, and PERMOBIL.
At Sancho BBDO, I led ATL and digital teams for Viva centros comerciales, turning production-process findings into opportunities for improvement. Earlier at TBWA\Colombia, I directed advertising campaigns and corporate projects across brand communications, national media, and digital and ATL production.

