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John Hermeno

@johnhermeno

Commercial Deployment Manager at PMI Business Solutions who expanded global support and cut manual reporting effort by approximately 35%.

Philippines

Message

At PMI Business Solutions (Philippines) Inc, I manage a cross-border commercial deployment team supporting Global Travel Retail stakeholders across 100+ duty-free locations. I integrated Digital Trade Engagement and Commercial Deployment Support into the team’s service catalogue and helped reduce manual effort by approximately 35% through automation and process improvements.

Earlier, I automated reporting and dashboards for regional commercial planning teams, saving approximately 50 analyst-hours per month. At Coca-Cola Far East Ltd, I designed the ASEAN business performance dashboard and produced competitive intelligence and macroeconomic analysis; at MIESCOR, I designed a Balanced Scorecard-linked corporate plan adopted by executive leadership.

Experience

Work history, roles, and key accomplishments

Current

Manager, Commercial Deployment

Current

PMI Business Solutions (Philippines) Inc

Jun 2024 - Present (2 years 4 months)

Lead a cross-border GBS commercial deployment team supporting Global Travel Retail stakeholders across 100+ duty-free locations. Manage service delivery across analytics, performance reporting, deployment support, and digital trade engagement.

Senior Analyst, Commercial Deployment

PMI Business Solutions (Philippines) Inc

Sep 2021 - May 2024 (2 years 8 months)

Delivered commercial reporting and analytics for Duty Free operations across multiple regions, tracking PMI and competitor performance across 100+ duty-free locations. Built dashboards and reports, developed P&L models, and automated reporting processes.

Commercial Analytics performance reporting Pricing Analysis Portfolio Analysis P&L Modeling inventory tracking Power BI Power Query Power Automate Excel SQL R Google Sheets Mentorship

ASEAN Business Insights & Competitive Intelligence Analyst

Coca-Cola Far East Ltd

Aug 2015 - Mar 2021 (5 years 7 months)

Designed and maintained the ASEAN business performance dashboard for monthly senior leadership review. Produced quarterly competitor intelligence reports and conducted macroeconomic analysis to inform strategic planning.

Competitive Intelligence Macroeconomic Analysis Performance Dashboards Nielsen Kantar Euromonitor IHS Markit GlobalData Strategic Planning Market Share Analysis Pricing Strategy

Corporate Planning & Business Strategy Lead

Meralco Industrial Engineering Services Corp (MIESCOR)

Sep 2014 - Aug 2015 (11 months)

Spearheaded company-wide Balanced Scorecard adoption and directed the annual planning cycle across MIESCOR and its subsidiaries. Delivered market research and feasibility assessments for new business opportunities.

Balanced Scorecard KPI Management Strategic Planning Corporate Planning Market Research Feasibility Analysis Benchmarking Performance Management

Financial Consultant & Assistant Unit Manager (Part-Time)

Pru Life UK

Feb 2014 - Aug 2015 (1 year 6 months)

Managed a financial planning client portfolio alongside full-time employment. Provided product advice, after-sales service, and conducted sales training for new agents.

Financial Planning Client Portfolio Management Product Advice after sales services Sales Training

Finance & Business Expert — Solar PV Feasibility Study

MS Energy Engineering Program, University of the Philippines

Jun 2012 - May 2013 (11 months)

Led financial modeling and business case development for a commissioned solar PV feasibility study. Built a full model integrating engineering costs, power production forecasts, equipment degradation, and depreciation.

Financial Modeling Business Case Development Solar PV feasibility studies Engineering Costs Power Production Forecasting

Strategy Specialist

First Philippine Electric Corp

Apr 2011 - May 2013 (2 years 1 month)

Produced weekly competitive intelligence and market scan reports for the solar and renewable energy sector. Developed annual PESTLE and SWOT analyses and conducted on-site feasibility research.

Competitive Intelligence Market Research PESTLE Analysis SWOT Analysis feasibility studies Due Diligence Renewable Energy

Independent Strategy Consultant

Society for the Conservation of Philippine Wetlands (SCPW)

Mar 2012 - May 2012 (2 months)

Developed a social enterprise strategy for SCPW's wetland center, identifying and structuring potential funding streams. Provided strategic advice on market positioning, partnership development, and funding diversification.

Strategy Consulting Social Enterprise Market Positioning Partnership Development Fund Diversification

Corporate Planning Analyst

Manila Electric Co (Meralco)

Jun 2009 - Apr 2011 (1 year 10 months)

Served as lead analyst for the annual planning and budgeting process of the Philippines' largest power distribution utility. Coordinated performance targets and KPIs across all departments and provided executive support.

Corporate Planning Budgeting KPI Management Macroeconomic Research Regulatory Affairs Executive Support

Executive Assistant & Marketing Lead

PleasEd Travel & Tours, Inc

Mar 2008 - Mar 2009 (1 year)

Managed business administration, marketing, and digital presence for a family-owned travel agency operating across 2 provincial markets.

Business Administration Marketing Digital Presence Travel Agency

Education

Degrees, certifications, and relevant coursework

University of the Philippines

Master of Science (Units), Energy Engineering

2011 - 2012

Activities and societies: Coursework: Energy Resources, Uses & Systems, Energy Economics & System Evaluation; Research: Solar Home System — Technical and Economic Feasibility Study

Completed units in MS Energy Engineering at the University of the Philippines from 2011 to 2012, including coursework in energy resources and economics.

Ateneo de Manila University

Bachelor of Science, Business Management

2004 - 2008

Activities and societies: Coursework: Intermediate Microeconomic Theory, Business Statistics, Principles of Finance, Strategy Formulation & Implementation, Managing Business Innovation, Operations Management

Bachelor of Science in Business Management from Ateneo de Manila University, completed from 2004 to 2008.