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Joaquin Varas

@joaquinvaras

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I grow white-goods revenue and margins through pricing, portfolio, and S&OP strategy.

Chile

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What I'm looking for

I'm looking to lead commercial strategy, pricing, portfolio management, and S&OP initiatives where I can use market intelligence and financial analysis to grow revenue, margin, and market share.

At Electrolux Group, I manage a 130+ SKU white-goods portfolio across Electrolux, Fensa, and Mademsa, using pricing, positioning, and market intelligence to grow revenue, margins, and market share.

In refrigeration, I increased market share from 18.6% to 20.1% and revenue by 26%. I also improved gross margin by 12%, reduced inventory to under five weeks, and phased out 57 SKUs while maintaining commercial continuity.

I've led launches, portfolio optimization, and spec-tiering strategies that prevent brand cannibalization. Mademsa’s Side-by-Side launch delivered 44% revenue growth and 55% floor-space growth.

My background spans category analysis, e-commerce, forecasting, S&OP, and financial modeling. I bring a Master’s in Finance and collaborate closely with Marketing, Trade Marketing, Supply Chain, Finance, and major retail chains.

Experience

Work history, roles, and key accomplishments

Commercial Product Manager

Electrolux Group

Led commercial strategy, pricing, and portfolio management for a 130+ SKU portfolio across Electrolux, Fensa, and Mademsa, driving market share growth, revenue, and gross margin improvements.

Category Management Pricing Strategy Portfolio Management S&OP demand planning Forecasting P&L Inventory Optimization Working Capital Commercial Negotiation Excel Power BI SAP Qlikview VTEX Google Analytics

Education

Degrees, certifications, and relevant coursework

Universidad Adolfo Ibáñez

Master's in Finance, Finance

2020 - 2021

Master's in Finance from Universidad Adolfo Ibáñez, completed between 2020 and 2021.

Universidad Adolfo Ibáñez

Bachelor's in Business Engineering, Business Engineering

2016 - 2019

Activities and societies: Teaching Assistant, Accounting I (2017 and 2019)

Bachelor's in Business Engineering (Ingeniería Comercial) from Universidad Adolfo Ibáñez, completed between 2016 and 2019. Served as Teaching Assistant for Accounting I in 2017 and 2019.