Fabiola Rodríguez

Key contributor to the growth of Form Design from its early stages, working directly with general management and supporting brand expansion. Sustained sales growth: +60% in furniture, 2x in decor, and 5x in outdoor furniture over the last 4 years. Strengthened brand positioning as a design and lifestyle reference through a solid communication strategy and rapid channel expansion—from 2 to over 6 i

Responsible for the end-to-end development of XTREM and Saxoline collections, leading the design team under high-pressure conditions and tight deadlines. Fostered a collaborative work environment, achieving strong team commitment in the face of critical delivery challenges. Regional product lead for Latin America, presenting collections to teams in Mexico, Peru, Colombia, and Uruguay.

Responsible for purchasing, negotiation, and profitability of licensed products (Disney, Hasbro) for owned stores and major retailers. Direct coordination with suppliers in Asia and on-site production approval during trips to China, ensuring compliance with brand and license standards (FAMAS). Recognized by Disney as a technical reference, authorized to validate production.

Designed children’s and youth apparel under international licenses (Disney and Hasbro), including tech pack development, sample review, and import tracking. Fully coordinated the product development process, ensuring quality, on-time delivery, and alignment with brand guidelines. Participated in internal innovation initiatives led by the company.

Currently pursuing a Professional Degree in Business Engineering, building on a foundation in economics. This program focuses on integrating business principles with engineering methodologies.

Completed a Bachelor of Science in Economics, providing a strong analytical and theoretical background in economic principles. This degree equipped me with critical thinking and quantitative skills.

Obtained a Diploma in Digital Marketing, focusing on modern marketing strategies and digital tools. This program enhanced my understanding of online brand presence and engagement.

Completed a Diploma in Strategic Marketing Management, gaining expertise in developing and executing comprehensive marketing strategies. This program provided insights into market analysis and brand positioning.

Earned a Bachelor’s and Professional Degree in Design, developing a strong foundation in design principles and practical application. This comprehensive program covered various aspects of design theory and practice.