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@fabiolarodriguezg
Chilean Business Engineer and Designer with 17 years of experience.
I am a Chilean Business Engineer and Designer with over 17 years of experience, specializing in driving brand growth through a strategic blend of business vision and aesthetic judgment. My career has been marked by a proven ability to lead early-stage development, structure processes, and define strategies that enhance brand identity and profitability.
At Form Design, I played a pivotal role in the company's growth, achieving remarkable sales increases and expanding our market presence. My collaborative leadership style fosters high-trust environments, enabling teams to thrive and deliver exceptional results. I am fluent in English and have successfully negotiated with suppliers across multiple continents, ensuring product alignment with brand values and market trends.
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Work history, roles, and key accomplishments
Form Design
Feb 2018 - Present (7 years 9 months)
Key contributor to the growth of Form Design from its early stages, working directly with general management and supporting brand expansion. Sustained sales growth: +60% in furniture, 2x in decor, and 5x in outdoor furniture over the last 4 years. Strengthened brand positioning as a design and lifestyle reference through a solid communication strategy and rapid channel expansion—from 2 to over 6 i
Samsonite
Feb 2015 - Present (10 years 9 months)
Responsible for the end-to-end development of XTREM and Saxoline collections, leading the design team under high-pressure conditions and tight deadlines. Fostered a collaborative work environment, achieving strong team commitment in the face of critical delivery challenges. Regional product lead for Latin America, presenting collections to teams in Mexico, Peru, Colombia, and Uruguay.
Moletto Hnos
Jan 2012 - Present (13 years 10 months)
Responsible for purchasing, negotiation, and profitability of licensed products (Disney, Hasbro) for owned stores and major retailers. Direct coordination with suppliers in Asia and on-site production approval during trips to China, ensuring compliance with brand and license standards (FAMAS). Recognized by Disney as a technical reference, authorized to validate production.
Moletto Hnos
Jan 2008 - Present (17 years 10 months)
Designed children’s and youth apparel under international licenses (Disney and Hasbro), including tech pack development, sample review, and import tracking. Fully coordinated the product development process, ensuring quality, on-time delivery, and alignment with brand guidelines. Participated in internal innovation initiatives led by the company.
Degrees, certifications, and relevant coursework
Professional Degree, Business Engineer
Currently pursuing a Professional Degree in Business Engineering, building on a foundation in economics. This program focuses on integrating business principles with engineering methodologies.
Bachelor of Science, Economics
Completed a Bachelor of Science in Economics, providing a strong analytical and theoretical background in economic principles. This degree equipped me with critical thinking and quantitative skills.
Diploma, Digital Marketing
Obtained a Diploma in Digital Marketing, focusing on modern marketing strategies and digital tools. This program enhanced my understanding of online brand presence and engagement.
Diploma, Strategic Marketing Management
Completed a Diploma in Strategic Marketing Management, gaining expertise in developing and executing comprehensive marketing strategies. This program provided insights into market analysis and brand positioning.
Bachelor’s and Professional Degree, Design
Earned a Bachelor’s and Professional Degree in Design, developing a strong foundation in design principles and practical application. This comprehensive program covered various aspects of design theory and practice.
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