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Joanne christinaJC
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Joanne christina

@joannechristina

I turn behavioural research into practical organisational strategy, change roadmaps, and people-focused solutions.

United Arab Emirates
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What I'm looking for

I'm looking to apply behavioural research, organisational development, and change frameworks to practical strategy work that improves how people and organisations operate.

I'm an organisational strategy and behavioural science professional currently pursuing an MSc in Organisational Leadership and Innovation at Rochester Institute of Technology Dubai.

At GEMS Modern Academy, I designed a feasibility survey for 200+ staff and proposed seven PwC- and CIPD-benchmarked Employee Assistance Program initiatives. I also conducted diagnostic interviews with 80% of the wellbeing department to identify workplace challenges and inform programme design.

At Mentra, I audited an AI mental-health chatbot against Cognitive Behavioural Therapy standards, identifying compliance failures in 75% of interactions. I proposed three features to strengthen AI-patient trust, engagement, reliability, and usability for 100+ users.

Through projects at RIT Dubai, I've led an AI-driven housing platform team and developed a nine-phase AI transformation roadmap for a Dubai Government Authority. I bring research, stakeholder engagement, and structured change frameworks to turn complex evidence into clear recommendations.

Experience

Work history, roles, and key accomplishments

ST

Community Lead - Entrepreneurship World Cup

StartupScale360

Jun 2022 - Oct 2022 (4 months)

Built and presented a data-driven judge-to-startup matching framework to Hub71 and Flat6Labs committee members, evaluating 150+ startups. Managed end-to-end operations for the Entrepreneurship World Cup finals, coordinating 200+ VIP guests.

Education

Degrees, certifications, and relevant coursework

Rochester Institute of Technology logoRT

Rochester Institute of Technology

Master of Science, Organisational Leadership and Innovation

2025 -

Pursuing a Master of Science in Organisational Leadership and Innovation, with studies ongoing as of September 2026.

University of Birmingham logoUB

University of Birmingham

Bachelor of Science (Hons), Psychology

2021 - 2025

Completed a Bachelor of Science with Honours in Psychology from the University of Birmingham, Dubai campus.

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